Hospital Marketing National – San Diego
As the Digital journey becomes increasingly complex, acquiring patients through online channels has become a challenge. Many hospitals are not sure what information their audience is seeking online, where they are seeking it, or how to communicate and convert them most effectively. More marketing dollars are being invested in digital and the ROI is not being realized. This can be attributed to a lack of data collection, analysis and application. The development of data-driven strategy can drastically increase online conversions and help healthcare organizations drive a healthy return on digital investment. Throughout this presentation, we will uncover key sources of data and how to leverage them to develop a winning digital strategy.
Location: San Diego, CA
Dates: 6/23/16 – 6/24/16
Speaker: Ali Freezman