Comments on: Why Google Advertising & FDA Advertising Regulations Don’t Mix http://www.seerinteractive.com/blog/why-google-advertising-fda-advertising-regulations-dont-mix/2009/06/15/ SEO SEM and the world of search marketing Fri, 12 Mar 2010 18:27:48 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Google’s Tobacco Advertising Policy: Smoke and Mirrors? | Seer Interactive SEO Blog http://www.seerinteractive.com/blog/why-google-advertising-fda-advertising-regulations-dont-mix/2009/06/15/#comment-129314 Google’s Tobacco Advertising Policy: Smoke and Mirrors? | Seer Interactive SEO Blog Thu, 07 Jan 2010 22:19:08 +0000 http://www.thinkseer.com/blog/why-google-advertising-fda-advertising-regulations-dont-mix/2009/06/15/#comment-129314 [...] that even when you find a way to play by Google’s rules, trouble still finds you. Check out this blog I wrote a few months back about the mess AdWords pharmaceutical advertisers found themselves in with [...] [...] that even when you find a way to play by Google’s rules, trouble still finds you. Check out this blog I wrote a few months back about the mess AdWords pharmaceutical advertisers found themselves in with [...]

]]> By: joanne hart http://www.seerinteractive.com/blog/why-google-advertising-fda-advertising-regulations-dont-mix/2009/06/15/#comment-108116 joanne hart Fri, 17 Jul 2009 15:57:10 +0000 http://www.thinkseer.com/blog/why-google-advertising-fda-advertising-regulations-dont-mix/2009/06/15/#comment-108116 Thanks for the feedback, Tricia and Eric! It will definitely be interesting to see when/what (if anything) the FDA does to address pharma ppc marketing. Thanks for the feedback, Tricia and Eric!

It will definitely be interesting to see when/what (if anything) the FDA does to address pharma ppc marketing.

]]> By: Eric Toz http://www.seerinteractive.com/blog/why-google-advertising-fda-advertising-regulations-dont-mix/2009/06/15/#comment-105281 Eric Toz Tue, 16 Jun 2009 16:21:44 +0000 http://www.thinkseer.com/blog/why-google-advertising-fda-advertising-regulations-dont-mix/2009/06/15/#comment-105281 The <a href="http://www.jazdlifesciences.com/2009/06/16/pharmaceutical-industry/" rel="nofollow">pharmaceutical industry</a> and sponsored google listings will never work. It's just impossible for aPharma company to first grab your attention, promote the drug AND give all the risks in a miniature ad with no sound. -Eric T. The pharmaceutical industry and sponsored google listings will never work. It’s just impossible for aPharma company to first grab your attention, promote the drug AND give all the risks in a miniature ad with no sound.
-Eric T.

]]> By: Tricia Meyer http://www.seerinteractive.com/blog/why-google-advertising-fda-advertising-regulations-dont-mix/2009/06/15/#comment-105202 Tricia Meyer Mon, 15 Jun 2009 20:35:25 +0000 http://www.thinkseer.com/blog/why-google-advertising-fda-advertising-regulations-dont-mix/2009/06/15/#comment-105202 The help seeking ad is actually really prevalent, but they can get away with it better on television. Often you will see similar ads where one has the name and side effects listed but the other has just the symptoms and not the name and side effects. After you've seen the commercials a few times, you start to remember the name without having to be told because the commercials are similar. I remember when I was doing some legal work for Eli Lilly about 10 years ago this was a huge issue. The whole thing is about loopholes...online, in print, and on tv. It's crazy that so much time is spent by the manufacturers, advertisers, and even the government on this kind of thing when someone always finds a way around it. I'm glad that I do not promote health offers!! The help seeking ad is actually really prevalent, but they can get away with it better on television. Often you will see similar ads where one has the name and side effects listed but the other has just the symptoms and not the name and side effects. After you’ve seen the commercials a few times, you start to remember the name without having to be told because the commercials are similar. I remember when I was doing some legal work for Eli Lilly about 10 years ago this was a huge issue.

The whole thing is about loopholes…online, in print, and on tv. It’s crazy that so much time is spent by the manufacturers, advertisers, and even the government on this kind of thing when someone always finds a way around it. I’m glad that I do not promote health offers!!

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