• Joel Klettke

    Wish I had been at that presentation. I really like the well-roundedness of this approach. Too many people just spout “GET AUTHORITY LINKS!” when rankings aren’t where you want them to be. High-level strategy, a “game plan”, is what I’d say most link builders completely lack.

  • Dictina

    On one of my sites I have seen with my own eyes the effect of ‘Nada’ you mentioned in the presentation. A link in an authority sites isn’t what used to be in terms of ranking.

  • Yousaf

    Would love to get hold of your Excel templates :D

  • Gab Goldenberg

    Fascinating what you’ve done there with collecting and collating all the data, but it seems all rather tedious and time consuming, especially for smaller campaigns. Any thoughts on that? Genius methodology though in terms of thoroughness and validation of data…

  • chix

    Well, everyone is jumping into a bandwagon and one should keep up to be able to survive. I know the system is unfair but we have to cope up.

  • Mark Kennedy

    Hi Wil,

    Another good post. While there are a lot of strong SEOs sharing a lot of great an innovative strategies, there is no cookie-cutter approach. And every industry, actually every keyword, needs a custom link-building strategy to be successful. And analyzing the competition is the one of the best ways to start.

    What I really liked is that video you shared. It’s a great blueprint (especially for smaller businesses) for competition research. Maybe you can turn it into a blog post itself. Don’t bother to analyze the listings for your targeted terms that are big brands, wikipedia or exact match domains, but instead analyze the more direct competitors and take from that what you can get, or at lease some concepts of what may work for you. It’s a brainstorming session in itself.

  • Adrian Drysdale

    It’s a killer. I spent a week chasing up the BBC for a link, finally got it… I thought this was ‘the one’, not a single boost. I could of spent that week targeting 10-15 mid range bloggers and prob would of gotten better results in the long run.

  • Adrian Drysdale

    @Wil what do you think? Quantity or quality?

  • Jon Payne

    This is perhaps my favorite topic right now, and I’ve preached the same message many times. Often what should be seen as high-quality links aren’t having the impact they “should” have. Instead, what should be seen as low-quality links are more impactful. What’s an SEO firm to do? We want to be high-end and future-proof, but at the same point we need to get results as well.

  • Wil Reynolds

    @Jon I couldn’t agree more, while everyone is going batty over social’s impact on SEO no one’s talking about how many quality sites are getting beat every day by people who are just buying links left and right.

  • Wil Reynolds

    @joel we learned this by messing up and relying too much on authority links, so if anything this was learning from mistakes.

    @dictina to be honest I think authority links have never had the weight in the algo I think they deserve but that is likely b/c the guys at google are much smarter than I am and they realize that a link from a place like that would cause some other downside.

    @yousaf – Mark posted it here I believe:

    @gab – come on dude you know me…api’s power the who thing kiddo :) It runs in 2 minutes, tehn we export to excel and run a macro on it to format it – 30 seconds for that too.

    @mark – thats where I come from buddy….nothing cookie cutter – ask your client a ton of questions to get to know them so you can make an actual unique link building strategy.

    @adrian, isn’t that the sad part….you do what we are “told” we should do….work your tail off and…NADA, poof, nothing. I wish more people talked about this.

  • Branko

    I applaud you on your attitude. Instead of whining on how Google is not fair, how spammers suck, you saw an opportunity to learn and grow and make your linkbuilding even better. Wish more of the people in the industry would take the same approach!

  • AnonSeo

    I’ve said it before and I’ll say it again, anonymously.

    Grey hat SEO is the way to go. By the time you try white hat campaigns out, the industry changes or the technology or the service offering or the product. I crush white hat sites all day long as they try to justify their approach to “be able sleeping at night” where I launch grey hat campaigns (paid paid paid, paid everything) and I make my money and get first mover. When the campaign is solid and established, I start backing out the grey parts. Yes, my stuff can always get nuked. It’s a chance I take.

    Sorry, Rand, et al. White hat just never worked for me.

    (Praying that this post doesn’t somehow hurt me. My big mouth gets me into trouble).

  • Adrian Drysdale

    @AnonSeo I wouldn’t go to that extreme but I hear what you are saying. Link building wise you can get away with a lot because if you buy a few spammy links here and there and you suddenly start to drop in rankings.. well why not do the same thing to your competitors? For this reason I’m seeing Google not penalising sites for bad links. BUT you can be damn sure that Google will penalise you for onsite things such as keyword stuffing, link farming, doorway pagesetc etc.

    That’s my opinion anyway.

  • Sarfaraz SEO

    Regarding Adrian Drysdale’s question, i think in the present situation getting huge amount low quality links and socialize the website on networking websites create more impact rather to have links from quality websites.