http://www.seerinteractive.com/blog/want-to-avoid-a-million-dollar-mistake/2009/05/15/ SEO SEM and the world of search marketing Thu, 29 Jul 2010 03:33:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.seerinteractive.com/blog/want-to-avoid-a-million-dollar-mistake/2009/05/15/#comment-102742 Bonnie Schwartz Fri, 22 May 2009 21:59:39 +0000 http://www.thinkseer.com/blog/want-to-avoid-a-million-dollar-mistake/2009/05/15/#comment-102742 Thank you Guys for your feedback! I love the idea of using Paid Search over focus groups. Thank you Guys for your feedback! I love the idea of using Paid Search over focus groups.

]]> http://www.seerinteractive.com/blog/want-to-avoid-a-million-dollar-mistake/2009/05/15/#comment-102142 Crystal Mon, 18 May 2009 12:00:20 +0000 http://www.thinkseer.com/blog/want-to-avoid-a-million-dollar-mistake/2009/05/15/#comment-102142 Great post! I don't know that too many companies look at paid search as an "r&d" mechanism.. but this post certainly proves that paid search can be used for more than what is typically thought of! Great post! I don’t know that too many companies look at paid search as an “r&d” mechanism.. but this post certainly proves that paid search can be used for more than what is typically thought of!

]]> http://www.seerinteractive.com/blog/want-to-avoid-a-million-dollar-mistake/2009/05/15/#comment-101929 jim Sat, 16 May 2009 23:01:07 +0000 http://www.thinkseer.com/blog/want-to-avoid-a-million-dollar-mistake/2009/05/15/#comment-101929 Tim Ferriss has said on numerous occasions he used CTR rates (and other tests, like printing different covers and putting them in bookstores and watched pickup rates) to come up with the title of the Four Hour Workweek. Skip expensive focus groups and put a few bucks into PPC. Tim Ferriss has said on numerous occasions he used CTR rates (and other tests, like printing different covers and putting them in bookstores and watched pickup rates) to come up with the title of the Four Hour Workweek. Skip expensive focus groups and put a few bucks into PPC.

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