• Greg Friese

    What about using twitter feed to post blog feed to twitter account? Is this a helpful link building strategy?

  • Andy Brudtkuhl

    Great points.. One thing we always tell our clients is to not use social media as a marketing bullhorn but to create value and become a resource. Your point of using Twitter to help people solve problems in a real way definitely reiterates that piont.

  • Dede

    I found your blog very helpful. At the beginning, I was spamming people unknowingly. People want value and then they will link to you!

  • Katie Van Domelen

    Good ideas – basically it’s doing blogger outreach in the form of a contest and using Twitter as your method of contacting people rather than email. I like it because the email way can often feel spammy. The last time I tried it I had a really hard time writing an email that didn’t make me sound a) like spam or b) like a stalker. Using Twitter can help make that initial connection with the blogger a little easier and more natural.

    @GregFriese – Just wanted to respond to you really quickly: Twitter has a nofollow tag so any links from Twitter to your blog/website will not count as links. However, if you tweet a link to your blog and one of your followers puts that link somewhere else (like on their own blog) THAT would build links, so like this video suggests, it’s all in how you use it.

  • wil

    I just wanted to say thanks to everyone for your comments.

    @Katie – I agree with you, its a softer intro, never thought of it that way, but it definitely makes a ton of sense, thanks!

  • Mehedi Hasan

    Great Video !!!!


  • Sean Lind

    I’m sorry, but you need to completely re-evaluate your formula for giving speeches.

    The entire first half of this video is you saying this:

    “So we came up with an idea… we never did it, but it probably would have gotten us links!”

    You gave no information, nothing actionable, and had no results or facts to back up anything you’re saying. Coming up with an idea for a contest to get links from bloggers is the most basic linkbait idea there is, it’s been used for over a decade and will be used for decades to come.

    If you don’t give advice on common hurdles and obstacles you’ll need to overcome to be successful with this type of idea, you’re just pushing air. What if the people don’t have blogs, as most people on twitter don’t, maybe that was different in 2009.