Wil Reynolds Wil Reynolds

January 11, 2010

Video: B2B SEO – Keyword Research

Luckily the team at Capterra held a conference and invited me to speak at it a few months back. In this video, I am going through some keyword research strategies that apply primarily to doing keyword research for SEO for business to business (B2B) marketers. We discuss the following topics:

    Using iGoogle to alert you automatically when new words are getting “hot”
    Researching how a top ranking keyword can not drive real business results & what to do about that.
    Using Google Insights for B2B marketers
    How search trends can change over time, and how to find them

Check out my other in depth keyword research post using Google insights, with screen captures?

4 COMMENTS

  • steveplunkett says:
    January 11, 2010 @ 10:37 am

    Wil,
    GREAT presentation.

    “it’s free, why would you not go do this?”

    Too many people are scrambling for links… and not thinking.. keep on thinking Wil.

  • Helen says:
    January 11, 2010 @ 7:02 pm

    This is a great video! I wish you could also post the slides you used for the presentation.

  • Wil Reynolds says:
    January 12, 2010 @ 1:24 pm

    @ Helen & @ steveplunkett thank you guys! Helen slides are en route! :)

  • Ida Cheinman says:
    January 23, 2010 @ 3:36 pm

    Took a ton of notes at the conference, but turns out still missed some points. Was good to revisit. Thanks for posting.

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