Luckily the team at Capterra held a conference and invited me to speak at it a few months back. In this video, I am going through some keyword research strategies that apply primarily to doing keyword research for SEO for business to business (B2B) marketers. We discuss the following topics:
Using iGoogle to alert you automatically when new words are getting “hot”
Researching how a top ranking keyword can not drive real business results & what to do about that.
Using Google Insights for B2B marketers
- How search trends can change over time, and how to find them
Check out my other in depth keyword research post using Google insights, with screen captures?