• Darren

    There is some good advice here that I could apply to one of my PPC campaigns immediately.

  • joanne

    Just to follow up, I recently began testing this research phase traffic theory in one of my accounts and I was happy to see that one of the “review” oriented keywords just converted – at a CPA that is below my target. Super!

  • Bonnie Schwartz

    I love the idea of separating the Review type Keywords to test them into their own ad group so you can easily decipher how they are doing. Nice Post!

  • Crystal

    Especially given the economy currently, tips like these could be especially useful to maximize budget on terms that are closer to the buying process. Nice Job!