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  • http://phillipmoorman.com/ Phillip Moorman

    I really liked this interview, I found it refreshing. I couldn’t agree more with Anastasia’s link building responses. If you’re looking for gimmicky ways to build links what are you really offering your visitors? She also uses the words “Humanizing” and “Emotional Reaction”; two things I think content developers, web developers and SEOs really need to think about when building/working on websites. Digital marketing is really starting to mature nicely.

  • http://www.davidmcohen.com/ David Cohen

    Thank you, Phillip for taking the time to read the interview and share a comment. Actually, these are my answers to Anastasia’s interview questions :)

    But I agree with you, digital marketing is just now starting to mature and shift the focus towards adding value instead of creating more noise.

  • http://phillipmoorman.com/ Phillip Moorman

    Oh sorry. I’m not sure how I missed that. In that case, great answers!

  • http://www.davidmcohen.com/ David Cohen

    No problem. Out of curiousity, are you seeing any of your clients moving towards a more holistic digital strategy compared to just doing traditional SEO?

  • http://phillipmoorman.com/ Phillip Moorman

    Definitely, and this is something I’ve been pushing for within our agency for a while now. We’ve recently had some team changes to account for this so the social, SEO and content development teams are working much more closely together. It’s a nice change and has really helped us develop more effective strategies for our clients. Traditional SEO has its place, but the amount of data you can gather from working with the other specialties is outstanding.

  • http://www.davidmcohen.com/ David Cohen

    Great feedback,Phillip. I feel like you’re making the right move, especially if you feel like search and social are coming together in more alignment it only makes sense for internal teams to collaborate instead of working independently.

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