Comments on: The 5 Lies SEO companies tell and how to not fall for them http://www.seerinteractive.com/blog/the-5-lies-seo-companies-tell-and-how-to-not-fall-for-them/2008/03/21/ SEO SEM and the world of search marketing Thu, 29 Jul 2010 03:33:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: wil http://www.seerinteractive.com/blog/the-5-lies-seo-companies-tell-and-how-to-not-fall-for-them/2008/03/21/#comment-37691 wil Mon, 24 Mar 2008 00:56:43 +0000 http://www.thinkseer.com/blog/the-5-lies-seo-companies-tell-and-how-to-not-fall-for-them/2008/03/21/#comment-37691 Thanks David! Feel free to use away! I always thought is says something about a company when they don't list everyone that works there on the web site, they create hierarchies, what makes one person important enough to be on the site and not another, you know? Guarantees are rough, i would love to come up with a formula that works one day. rankings are NOT the right metric, I agree. Whats tough about traffic increases is how do you handle it when increasing one clients traffic (from search) is 800% because they never did SEO vs a client who is 20% because they had SEO done before? how do you account for that on the way in? Thanks again! Thanks David! Feel free to use away!

I always thought is says something about a company when they don’t list everyone that works there on the web site, they create hierarchies, what makes one person important enough to be on the site and not another, you know?

Guarantees are rough, i would love to come up with a formula that works one day. rankings are NOT the right metric, I agree. Whats tough about traffic increases is how do you handle it when increasing one clients traffic (from search) is 800% because they never did SEO vs a client who is 20% because they had SEO done before? how do you account for that on the way in?

Thanks again!

]]> By: David Temple http://www.seerinteractive.com/blog/the-5-lies-seo-companies-tell-and-how-to-not-fall-for-them/2008/03/21/#comment-37598 David Temple Sun, 23 Mar 2008 06:30:02 +0000 http://www.thinkseer.com/blog/the-5-lies-seo-companies-tell-and-how-to-not-fall-for-them/2008/03/21/#comment-37598 Good points, I'm preparing a presentation on what prospective clients should look for when hiring an sem firm and will incorporate some of these if that's okay. I especially lked the info regarding social media marketing. Everyone says they are experts but how can you be an expert when you don't even have an account let alone any activity? I like how you show the whole team at SEER and not just management. Too many firms just show management and that is really all they have because everyone is a manager. Clients need to understant that just because you have a team of 100 people, doesn't make you better. It's difficult to develop good gurantees. Remember when people would guarantee #1 ranking in Google and just bid the highest on a term. The ad quality score took care of that. I personally don't like rankings as a KPI and prefer to look at increase in % of visitors from search engines. Good points, I’m preparing a presentation on what prospective clients should look for when hiring an sem firm and will incorporate some of these if that’s okay. I especially lked the info regarding social media marketing. Everyone says they are experts but how can you be an expert when you don’t even have an account let alone any activity?

I like how you show the whole team at SEER and not just management. Too many firms just show management and that is really all they have because everyone is a manager. Clients need to understant that just because you have a team of 100 people, doesn’t make you better.

It’s difficult to develop good gurantees. Remember when people would guarantee #1 ranking in Google and just bid the highest on a term. The ad quality score took care of that. I personally don’t like rankings as a KPI and prefer to look at increase in % of visitors from search engines.

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