August 12, 2008
Thank someone who gave you a hand up day!

These guys are my old bosses and I just wanted to thank them. Why would I do that here on the blog? Let me explain…
I was on a train riding back from Affiliate Summit East to Philly, and passed the Bridgeport train station on the Amtrak and was hit with a nostalgic moment. Bear with me on this one it is not a VERY SEO post…
I don’t ride the train past NYC anymore – so in 7 years I haven’t seen the Bridgeport station as it is north of Penn Station. It reminded me of my first SEO job with a great company run by great visionaries. The company was NetMarketing.com and the owners were Ettore Rossetti & Angelo Rossetti, Internet marketing visionaries.
While people in 1997 were still building websites as the hot thing, these guys KNEW that traffic would be the key and built a PURE web marketing agency.
How did I get the job? I just knocked on the door at NetMarketing in a borrowed suit and asked to be their first full time employee and they actually HIRED me, amazing. The next day I was putting my cube together with a mallet.
Within about 6 months of being exposed to the business (I went to school to be a teacher) I asked them if they could bring our SEO service in house with a team of interns and programmers around me, and they did. Even with a client roster that included the likes of Barnes & Noble, Mercedes Benz USA, and even DoubleClick (yes I did SEO for DoubleClick in the late 90’s).
THEY BELIEVED IN ME, A 22 YEAR OLD BUSSHY TAILED KID WHO WANTED TO BE A PART OF BUILDING SOMETHING GREAT. Sure I slept on the cheap black leather sofa in the office a few nights, and will never forget the allnighter we pulled to land the Harman Kardon account – and even the girlfriend who wasn’t happy about it.
This blog post is a nostalgic THANK YOU to those guys.
Without their faith in me I don’t know if I would have discovered SEO or had a group of people who supported me and believed in me enough to take such a huge risk at that time. They didn’t box me in, the believed that if I said I would do something well that I would give it my all.
They were GOOD people, people who would give you the coat off of your back, and put people before business. A lot of how I operate SEER Interactive is directly related to the lessons in pitching and setting expectations I learned from Angelo and the lessons in working with employees and caring about them from Ettore.
My life is great, my stress level is low, the company is growing and we have a great team. Riding past this train station reminds me that while I had ambition I still needed someone to give me a shot, today I say thank you to Ettore & Angelo and encourage all of you who read this blog to think about that person that gave YOU a break, and write a blog post shouting them out, I’d love to read them. Whether they read your post or not, you should post it!
FYI both guys are still heavily involved in web marketing still:
Angelo is now here:
Ettore is now here: Save the Children
Thanks for giving me a shot guys!
2 COMMENTS
-
Helen says:
October 21, 2008 @ 6:20 pmAww, what a great post! You should have included some photos from the early days.
-
Hiring Fail – The hard lessons learned hiring & firing over 30 Search Professionals | Seer Interactive SEO Blog says:
January 21, 2010 @ 11:11 am[...] SEO career started in 99 at NetMarketing (love those guys) where I managed a team of about 5 interns. Then I went to Aon for 3 years where I had no team I [...]
SEARCH OUR BLOG:
RECENT POSTS:
- How to Increase Your PPC ROI w/ Modified Broad Match
- Take Advantage of Google Tag’s 30 Day Free Trial
- Stop Giving Away Your Twitter Traffic in Google Analytics!
- How are they beating you? Quick SEO Analysis Tools – Part 1
- Sitelinks: What Can They Do For Your Metrics?
- Detect Hacking attempts with Google Analytics
- The 17 commandments of setting expectations in SEO (interview)
- Bing Updates Webmaster Tools for the Worse
- Are Seller Rating Extensions A 5-Star Feature?
- 5 Traits of Successful Internet Marketers
CATEGORIES:
ARCHIVES:
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- November 2006
- October 2006
- September 2006
- August 2006