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  • jody

    Great post, Crystal. I agree. From being on both sides of the coin here, I can see how this is a win/win/win… (unless you’re a publisher running a poor or spammy site, then you’re in trouble).

    The publishers who run great sites will make more money because more advertisers will flock to you. Likewise the smart advertisers gets a much better target to shoot at here, for better ROI and conversions. Google wins too because better targeting means more advertisers ready to unload their budgets here. Gotta luv it all around!