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  • Julie P

    Nice piece and great examples Ali!

  • Ali Freezman

    Thank you, Julie.

  • http://twitter.com/HenleyWing Henley Wing

    Great post, Ali. I see this all the time with brands that hold contests or special events on their Facebook page, instead of their own domain. The line between PR and SEO/search marketing is getting blurred everyday.

  • Ali Freezman

    Hi Henley,

    Yes, indeed. The lines will only continue to blur.

    I think there is a lot of value in hosting contests and special events on a Facebook page as it helps engage an audience and raise awareness of the initiative. However, I think it is important to have that solid designated sub-domain as well.

    Thank you for the feedback.

    Have a great weekend :)

    Ali

  • http://www.facebook.com/cbodner Chuck E Bee

    I think most marketing managers today dont see or even understand the value in SEO.
    (I didnt until I started interning at SEER)

    SEO isnt even taught in most business schools.
    (including Temple).

    I liked your approach with “oopsies” and “next times”!

    Very insightful and the real world example brought it home!

  • http://twitter.com/wilreynolds wilreynolds

    Question, what do you mean by “Google does not always love 301 redirects.” Do you mean chained 301′s or 301′s in general?

  • Ali Freezman

    Hi Wil,

    Good question. I was referring to daisy chaining.

    I believe there is a risk of ending up with chained 301 redirects if
    there are multiple years of the celebrity auction and each year
    redirects to the next. For example, the 2011 auction site redirects to
    the 2012 auction site and the then 2013 site redirects to the 2014 site
    then by 2017 you have a pretty nasty chain.

    When Matt Cutts spoke about chained 301 redirects in the Google Webmaster Help Forum he mentioned that Google will follow up to about 4 or 5 and then sort of get tired and give up. (http://www.youtube.com/watch?v=r1lVPrYoBkA)

    Does that make sense?

    Best,
    Ali

  • http://twitter.com/justinkofron justin

    Pr and Seo need to work together more, but it is like they don’t speak the same language. Maybe in the new year?