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  • http://theppcblog.com Matthew Umbro

    Hey Bonnie,

    Great post! I complete agree with your philosophy and actually wrote a piece about this same issue last year:

    http://theppcblog.com/2010/08/utilizing-google-adwords-sitelinks-my-way/

    Sitelinks are extremely valuable, even if they are not clicked. The extra links take up search real estate and further enhance the credibility of your company. I’ve found the CTR of the actual sitelinks to be low, but when turned on the CTR of the headline increases.

  • http://seerinteractive.com Bonnie Schwartz

    @Matt Thanks Matt! Great minds think alike :) I love your post as well. My guess is that Google will eventually allow you to set sitelinks at the adgroup level, but until then, I am all about more granular campaigns!

  • http://www.downtownecommerce.com Ecommerce Consultant Guru

    Great post. We have implemented site links onto all of our campaigns and have seen CTR increase since implementation!

    We have also built out our campaigns by manufacturers and specific non-branded campaigns that enables us to create tailored sitelinks and implement promotions as well!

    Thank you for sharing.

    Best,

    Kristina

  • http://seerinteractive.com Bonnie Schwartz

    @Kristina I am glad you found the post helpful!