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  • http://www.seominteractive.com Mark Kennedy

    Hi Megan,

    Nice post. I haven’t seen the inter-workings of Express yet, but I did see the search queries for a boost campaign when it was active. Not good. About 70% of the actual search queries were terms that would never convert. And while Boost wasn’t a true CPC campaign, looking at the clicks that were received for the total cost. The realized CPC was actual higher for these terms than in an actual adwords campaign. I am doubtful that small biz owners will get much value out of an express campaign. Broad match without negatives is never a good combo.

  • http://www.seerinteractive.com Megan Ginecki

    Hi Mark-

    Thanks for sharing your insights. I too am interested in seeing how much value small business owners get out of an AdWords Express campaign. I guess we’ll have to wait and see!

    Thanks!
    -Megan

  • http://www.pearanalytics.com Ryan Kelly

    Hi Megan,

    I’m late to the story, but wanted to comment here because several of our customers are getting these Adwords Express offers in the mail, and I think it devalues the PPC managers job. Having an automated system where you can’t effectively track conversions can’t be in the best interest of the customer. I see this as a huge conflict of interest, really. Google can’t maximize revenue for stockholders, AND maximize your account at the same time. Right?

  • Megan Ginecki

    Hi Ryan,

    I definitely agree that AdWords Express presents a conflict of interest. As I mentioned above, there are far too many areas that prove it can’t help small-business & stockholders simultaneously. So while I love that it introduces small businesses to internet marketing, I would not recommend this service.

    Thanks!
    Megan

  • Charlie Strickler

    I got some good ideas from Adwords express, and really like the blue dots on the map. They really draw the eye. Regular adwords customers can get a blue dot on maps by opting for the location extension in the ads right?

  • https://plus.google.com/u/0/107945977660798682247?rel=author Megan Ginecki

    Hi Charlie,

    I’m happy to hear you’ve gotten some good ideas from AdWords Express. For me personally, I prefer to use other keyword research tools like Soovle, Ubersuggst & Yoast Output Expander, as it allows me more control than in AdWords Express. For example, if I’m a kids clothing store only selling boys clothes, the “Children’s Clothing” category may be too broad.

    As to your second point, you are correct about adding address via location extensions.

    Thanks,
    Megan