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  • Crystal


    Great post and insight on the B2B space! I’m tagging all the articles!

  • Davinam


    Thank you.

  • B2B Adviser

    Nice insight but very general, where as this would form the foundation for a ppc campaign within a b2b environment it would also apply to the b2c world.

    I think that in the b2b realm we need to look at further break down as its industry specific and no two target markets behave (search) the same

  • davinam

    I agree that no two target markets are alike . This post is giving a general summary of the B2B world.

    Do you have anything to add to this list based on your knowledge?