#SEERQandA Recap: “I’m Stuck! SEO Questions”
SEER Interactive is a growing team of 70+ SEO, PPC, and Analytics associates. With all that talent and creativity brewing from coast to coast, it only seemed right that we share some of our knowledge with others. In an attempt to answer the world’s questions about digital marketing, Wil Reynolds and the SEER Interactive team have started hosting Q&A sessions on Google+.
To kick it off, SEER chose one of the most difficult topics of all: “I’m Stuck! General SEO Questions from Beginner to Advanced.“
SEO can be a difficult topic for even the most advanced associates. Because of this, there were questions from all over the spectrum. The tag crowd below shows the most common words mentioned in the 136 comments received during the session.
Huge shoutout to @NicoMiceli for participating in the Q&A and creating this tag crowd.
In case you were unable to attend the event, I have included some of the most commonly asked questions and their answers. The most popular topics were linking, content, local SEO, penalties, and working with a small budget.
The Answer From @AdamMelson:
The Answer From @WilReynolds:
The Answer From @Alisa_Scharf:
The Takeaway: There is a difference between building value and building links. It is important to let your client or your company know that building low-quality links will not bring value to the site. If you are having trouble explaining this, try to show the larger picture and visualize the impact that going after high-authority links could have.
The Takeaway: During the Q&A session, there were many questions asked about manual penalties, disavowing links and how to come back from a penalty. The overall consensus is that getting the manual penalty removed is just one step toward regaining trust in your site. Focusing on slowly bringing back value to your site will take time and will require patience.
The Answer from @CoriShirk:
The Takeaway: Depending on the strategy, content can bring significant value to your site. If the asset is built out to ‘live’ on your site, it can help acquire relevant links and increase user engagement. If the content is going to be created and shared on another site, it is beneficial in the sense that it opens up your brand and your content to a new audience.
The Answer from @CoriShirk:
The Takeaway: For an easy start to a local strategy, begin by building out local-specific landing pages – this will allow you to target local keywords. From there, you can incorporate client testimonials and local directions to send the signal that your business should be a local result.
You can read all the questions and answers in this Google+ post. But it doesn’t stop there! Yesterday we held our second installment of the Q&A sessions tackling team integration and SEO goals. We are just getting started so be sure to follow SEER Interactive on Google+ to find out what our next Q&A topic will be.
What topics would you like to see discussed on Wednesdays 12-1pm EST? Let us know in the comments or @SEERInteractive!