If you can’t program, that’s OK. If you can use a spreadsheet you’re all set. There’s no code involved here. It’s all in one big spreadsheet so you should feel at home.
Yes, it’s not exactly Excel, but the beauty is that people with no programming skills can use it or modify existing templates others have made. That really brings the barrier to entry down.
Google Analytics, SEOmoz,
- Majestic SEO,
- Google scraper,
- Data cleansing tools,
- Array / Range manipulation tools,
- (even more hidden [read: undocumented] stuff … in the source code!)
Since everything is already in one place and it’s a spreadsheet you’ll spend less time pulling data from all over the Internet and more time analyzing it. Do what you’re good at! Let the computer do the rest.
We’ve been using this thing since late 2011. We’ve used it to make client reports, dashboards, doing some quick analysis on a bunch of URLs, sorting through lists of stuff, you name it. That’s why we called it the “toolbox.” When one member of a team comes up with something, we can share it with the rest of the team. Now everyone can use it or modify it to their own needs.