Quality Link Building starts with questions
The lovely folks that run the software directory at Capterra asked me to come speak at their conference recently. They were kind enough to share the video with me, and here is a snippet. This is probably the most link building tips I’ve ever squeezed into such a short time. There are a LOT of opportunities here to build, high quality long lasting links in a white hat way. The core points in this video revolves around how you should be asking your client / teams questions that will show opportunities. This has a bit of a B2B / software marketing slant, but I guarantee there’s things in here that EVERYONE can use. We discuss everything from securing links from .edus by offering discounts to getting links with testimonials. There’s even tips on how to play the “race card” to build links, all in quality ways. Have you ever thought about offering your skills “in kind” to a non profit who lists out their in kind sponsors? I’m sharing a ton, so I hope it helps you out.
I’ll be speaking at SES NYC, SXSW on major client screw ups, and Pubcon South all in the next few months, come say hello!
Posted: 02.18.10
goodnewscowboy:
Really good stuff you shared Will. This blog of y’alls has really been churning out the quality goods as of late. Thanks for the tips!
Wil Reynolds:
Thanks Buddy!
Brian:
really like how you dig deep for link relevancy. was something I learned very early in my link building career… i will hopefully be attending SES as well and look forward to meeting you.
twitter lists are another great sources of potential link candidates
Ryan Clark:
Tons of really really good tips Wil! I have a really juicy list of .edu faculty discount programs sitting in my pile I forgot about…thanks for reminding me :)
Colm:
Really nice ideas and tips Will. If’s amazing the things that you never think of to get links from other people
Ugochukwu Opara:
You lost me Wil. I’m new to all this so that’s why. Thanks for the info. I’m off to learn more.
Anjon Roy:
Hey Wil thanks for the tier 1 content. I love that you are willing to share this stuff. I’m slowly building the same type of mental filter that turns real life situations into links. The fact of the matter is there are link building opportunities all around us we just need to wake up to those opportunities that come knocking.
Thomas:
Wil you the link building man! A light bulb went off in my head when you talked about discounts. I have a client that offers cruise packages. But these are 2 week long cruises across the globe. The owner says only seniors take their cruises because no one except old people have that much time off.
So ding….make cruise discount coupons for seniors and spread the word! Link Waterfall