SEER Blog

Why Buzzstream is an Outreach Swiss Army Knife

Outreach is an essential component of any linkbuilding campaign, but it can also be a super time consuming one. This is especially true if you approach outreach and linkbuilding as relationship building. So as someone who spends a lot of time on outreach campaigns, I’m a fan of anything that help me be more efficient or […]

Launching An Infographic: 7 Steps To Success

Wouldn’t it be great if creating an infographic was an easy as waving a magic wand at your computer screen? Of course it would. Unfortunately, that’s not the case (although, I know you’re imagining it right now). But do not fret! Here at SEER, we have compiled a few helpful tips and techniques that will […]

Simplify Data to Create Engaging Content: Hook, Line & Sinker Recap #3

At the Search Church this past May, we invited four content marketing experts to share the methods, strategies, and tools they use to connect content to those who need it. We’ll be providing their talks on the blog over the next few weeks, so you can all learn from their insights and experience! We’ve already […]

Do Google+ Social Annotations Improve My PPC Performance?

We all know that Google’s been pushing their social platform (if you can call it that), Google+, in recent years. Every marketing and branding agency will have their own opinion on the importance of having a presence on Google+, but I’m here to show you some stats on how it actually affects your AdWords performance.\ […]

College Students Passionate About Digital Marketing: Expand Your Knowledge As A SEER Intern

Work Hard, Play Hard As a Boston University undergraduate entering my senior year this fall, I understand the importance of gaining internship experience to be successful in the “real world” – a looming place that my college career counselor has described as the breaker of glory-day college haze. I hoped, like many other students, to […]

Using Data to Create Convertible Content: Hook, Line & Sinker Recap #2

At the Search Church this past May, we invited some content marketing experts to share the methods, strategies, and tools they use to connect content to those who need it. We’ll be providing their talks on the blog over the next few weeks, so you can all learn from their insights and experience! Last week, […]

How Long Should a YouTube Video Ad Be? Actual Data & Regression Analysis

Our Hypothesis Shorter YouTube video ads have higher view rates and cost less per view. Test Procedure Look at actual YouTube video ad performance data on view rates to 100% and cost per view to see if our hypothesis is true.  If it true, we also want to know what equation approximates the relationship between […]