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Three Simple Ways to Optimize Content On Your Site

There comes a time with certain client accounts when you hit a wall with linkbuilding efforts. This may be because you’re working in a highly regulated industry or maybe it’s simply an off-season for the account. Either way, it can be a good idea to take a step back and try some new strategies for […]

Inside SEER: Using Custom Search Engines for SEO

This is a post from our “Inside SEER” series where we’ll be sharing with you, almost verbatim, what we share with each other at SEER. We have an internal resource here at SEER that we almost always defer to whenever someone has a question or needs help on a certain process. Before now, this content was meant […]

Inside SEER: Blog Content Idea Generators & Resources

This is a post from our “Inside SEER” series where we’ll be sharing with you, almost verbatim, what we share with each other at SEER. We have an internal resource here at SEER that we almost always defer to whenever someone has a question or needs help on a certain process. Before now, this content was meant […]

Managing Outsourced Content Development (Using Songs by U2)

Note: This post was written listening to large amounts of music by U2 and Roy Orbison. However, vintage Orbison song titles such as “Lonely Wine” and “Ooby Dooby” don’t really lend themselves to the process of outsourcing content development. (Just be glad that I wasn’t on a Scandinavian death metal kick at the time this […]

What Content Do I Publish & When Do I Publish It?

It’s a simple but sometimes difficult question to answer and is asked by many. From mom-and-pop small business owners to CMOs of Fortune 25 companies. We’re going to explore a few data-driven ways to arrive to the answer the question: what do I publish and when? We analyzed over half a million data points from […]

Breaking AdWords Announcements – A Renewed Focus on Users

The team at AdWords had been teasing about a huge update on 4/22 for better part of a month. Unlike Enhanced Campaigns, minimal  information was provided ahead of time to agencies. 4/22 at 9AM PST has come and gone. The dust has settled. The twittersphere has snarked. So what happened? TL:DR: Keep old toys (for […]

The Worst Times to Do Outreach

We’ve all heard the old adage, “timing is everything”– and when it comes to outreach, it’s definitely true. Being strategic about when you send your email can have as big an impact on the success or failure of your campaign as the content of your message, because if nobody reads it, your message doesn’t really […]