Blog

Become a Storymaker: Hook, Line & Sinker Recap #1

At the Search Church this past May, we invited some content marketing experts to share the methods, strategies, and tools they use to connect content to those who need it. We’ll be providing their talks on the blog over the next few weeks, so you can all learn from their insights and experience! First up […]

Does Google Authorship Influence Visibility in Google Search?

Not long after the introduction of Google Authorship in the summer of 2011, many online marketers started to speculate as to whether the authority of an author could influence author visibility in Google Search.  These conversations grew more frequent as some users’ Google+ profiles started to amass authority, and as a result, started to become […]

Improving Retention With Facebook Custom Audiences

A SEER client was recently interested in trying to increase retention within their inactive member base.  With that in mind, we put together a string of recommendations which including re-engaging those members through Facebook Custom Audiences. What are Custom Audiences? If you’re not familiar with Facebook Custom Audiences, they’re a great self-service way to create […]

Content Strategy: More Than Just a Line Item

When I started working in digital marketing, back in early 2006, I worked in the SEO department of a full-service agency. Back then, very few people understood what SEO actually was, and therefore, many of our clients considered SEO a separate piece of our full-service offering, a line item on their invoice. We spent a […]

Press Release Rankings: Slammed by the Panda?

As we all know, the Panda came roaring back to life this week, doling out panda-gifts to some and panda-monium to others. There were some winners and losers in this round, with eBay getting smashed and small business getting a break, but I found a rather surprising hit that no one is talking about. In […]

Google Engagement Ad Testing & Results

Now that Google Engagement ads are fully released from beta to all advertisers, they are beginning to gain momentum as an unique and viable ad format. We have been testing engagement ads at SEER and wanted to recap performance of one of our recent tests for a client in the health care industry. What Are […]

Improving Promoted Tweet Results

Are you looking to improve your Twitter advertising?  I wanted to share a few tips on what I’ve seen work well for promoted tweets for my SEER clients.   1 – Try Promoted Accounts in Timeline I know, this isn’t a promoted Tweet but it is.  I don’t care what it’s called, hear me out.  […]