College Students Passionate About Digital Marketing: Expand Your Knowledge As A SEER Intern

Work Hard, Play Hard As a Boston University undergraduate entering my senior year this fall, I understand the importance of gaining internship experience to be successful in the “real world” – a looming place that my college career counselor has described as the breaker of glory-day college haze. I hoped, like many other students, to […]

Using Data to Create Convertible Content: Hook, Line & Sinker Recap #2

At the Search Church this past May, we invited some content marketing experts to share the methods, strategies, and tools they use to connect content to those who need it. We’ll be providing their talks on the blog over the next few weeks, so you can all learn from their insights and experience! Last week, […]

How Long Should a YouTube Video Ad Be? Actual Data & Regression Analysis

Our Hypothesis Shorter YouTube video ads have higher view rates and cost less per view. Test Procedure Look at actual YouTube video ad performance data on view rates to 100% and cost per view to see if our hypothesis is true.  If it true, we also want to know what equation approximates the relationship between […]

The Ultimate List of IFTTT Recipes for Marketers

Here at SEER, we’re big proponents of scaling and automating as many tasks as possible so that we can spend the bulk of our time strategizing for our clients. So, we’re huge fans of IFTTT. If you’re not familiar with IFTTT, it’s simple. IFTTT is a free tool that you can use to connect different […]

Creating a Corporate Blog – 10 Checkpoints for Success

True leaders recognize the value they have to offer. They listen to those around them and are consistent in their teaching. They share personal stories that others can relate to, and offer tools and information to help strengthen the community. Blogs can be leaders in the same way, should the right contributors be committed to […]

Goodbye Google+ Local, Hello Google My Business!

Anyone who has attempted to keep a pulse on Google’s local product offering has probably noticed that it’s been going through somewhat of an identity crisis over the last two or so years. Google Places  Google Places for Business  Google Plus Local  Google’s local platform has been through so many updates recently that it’s hard to keep track of what it’s […]

The Best Chrome Extensions for SEO (and Life In General)

Having grown up with the internet for most of my memorable life, I’ve seen my share of browsers come and go (and, in some cases, unfortunately not go…) But Chrome is, by far, my favorite. The best part about Chrome is its customizability. I have 13 different “users” set up on my browser (how’s that […]