Understanding the “Why” in SEO
One of my favorite TED talks is “How Great Leaders Inspire Action” by Simon Sinek. In the presentation he describes the concept of the Golden Circle which consists of three rings: What, How, and Why. Sinek explains that conventional thought works from the outside in. People and organizations think about What they want to do [...]
Mastering PPC: How to Integrate PPC with Web Analytics & CRM Systems
Congratulations: you’ve created an account, set up billing and avoided account alerts. Now it’s time to integrate your PPC activities with web analytics and customer relationship management (CRM) systems. If you’re not using web analytics or CRM systems already, I’d encourage you to do some research on them and see if you have the time, [...]
Breaking News – New Twitter Lead Generation Card
Ay caramba! We can now get email addresses from Twitter with the new Lead Generation Card. This is a new feature; Twitter has done some testing but is now rolling it out to all advertisers with reps who use the managed interface. When a user expands your Tweet, they see an image and description of [...]
Mastering PPC: Red Alert! Search Engine Alerts & Notifications
Publishing this blog post the day before the release of the new Star Trek Into Darkness movie is pure coincidence totally planned from the start. In the Star Trek universe, if a crewman isn’t standing on the bridge, face to face with an enemy torpedo barrage, a red or yellow alert message coming over the comm [...]
Spark New Ideas with these Keyword Research Tools/Tips
A successful SEO campaign starts with choosing the right keywords. Growing your business beyond the initial campaign involves expanding your keyword list and this can be difficult at times. You’re in need of new keyword ideas and new opportunities but you don’t know where to look. There are a ton of SEO tools out there that can [...]
Going from SEO N00B to Full-Timer in Six Months and What I Learned Along the Way
When I was four years-old I asked my mother what red and green traffic lights meant. I immediately followed with two more burning questions regarding why dogs wag their tails and why people respond, “you’re welcome” to a “thank you.” Done! For the next several minutes, I was omnipotent. My education was complete. I knew [...]
Google i/o ’13 Is Live Streaming More Presentations! Here’s 7 for Marketers to Watch
Google i/o is not just for coders anymore! Us marketers can gain some knowledge too! Google i/o is Google’s big yearly developer conference and it’s happening next week (May 15-17 in San Francisco). This year it seems like they included some interesting ones that I believe the marketing industry would get some use out of. [...]