Worst Change in AdWords History?
Thanks AdWords for fast tracking today into the worst possible case of the Mondays. Don’t believe me? Check out #ppcchat on Twitter. So, what is all the fuss about? Today AdWords has decided that they know what is best when it comes to Advertisers & ad testing by making a change to Ad Settings … [...]
Are You Gambling OR Investing Your SEO Dollars?
Business owners are constantly making decisions to improve their companies, and many are realizing that being at the top of search results is important. This is why hiring a Search Engine Optimization (SEO ) firm is an increasingly important step for successful businesses. Since businesses rationalize budgets based off of Return On Investment (ROI), this article will show that NOT [...]
Don’t Ask for a Guest Post. Offer an Interview.
Show of hands – who has spent countless hours on guest post linking only to receive limited responses from low quality opportunities, earning you a minimal link return on investment? You are not alone. The problem is that most of us are pitching bloggers who receive the same email countless times a day from people [...]
7 lessons I learned while being banned in Google for 12 hours
I am feeling it, so pardon typo’s First, we all have beliefs, but some instances test those, today I was tested. SEER Interactive not ranking for our own brand name is a farce in the industry, how would people look at us? Like people who espouse quality link building but then are dirty spammers in [...]
The Pros and Cons of Google’s New Match Types
They’ve been rumored for a while. They were more hyped up than the latest Christopher Nolan Batman movie. They seemed more confusing than an old Christopher Nolan non-Batman movie. And now, at long last, AdWords is releasing *drumroll please* Near-Phrase (NPM) and Near Exact (NEM) match types! …sorta. And not until mid-May Per the AdWords Blogspot [...]
Google’s New Speed Index Metric
Google’s has a new metric: Speed Index. What is it and how is it different from Page Speed? 1) Speed Index vs Page Speed Take a look at Google’s documentation on their Speed Index. What it’s measuring is how quickly the page contents are visually populated. The main difference between Speed Index and the regular old [...]
Hey, Wha’ Happened?!?! – Google’s New Mobile Ad Test
We are all aware that Google is constantly testing new ideas for ads to improve user experience: more sitelinks, less sitelinks. One-line sitelinks, two-line sitelinks. Display URL in headline, description line 1 in the headline. Display URL below the headline, below the ad text. You get the idea. Most of these are out of our [...]