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  • http://www.quba.co.uk Scott Bowler

    I don’t think there’s too much to worry about here – if it has a negative impact on PPC advertisers, it also has a negative impact on Google’s revenue stream.

  • http://www.seerinteractive.com Adam

    Google definitely will keep that in mind, but when they start ppc in google suggest results, it could have a major impact on visibility. Check the picture below or search for “pontiac g8 gxp” and you’ll see an ad. http://4.bp.blogspot.com/_7ZYqYi4xigk/ShSYnPMJuVI/AAAAAAAAD1E/dL9lJdqpy18/s1600/sponsored-link-in-suggest.png

  • http://www.seerinteractive.com joanne hart

    Great post Adam!

    Here is Google’s official announcement about sponsored links and other fun things happening in the suggestion box:

    http://googleblog.blogspot.com/2009/05/faster-is-better-on-google-suggest.html

  • Jes Carney

    Excellent post!

    I am a little late in commenting, but I have actually seen this possibly impacting a client’s traffic. Once a hyperlink to their homepage popped up in Google Suggest, their traffic started to dip. And I thought of this post.
    Any ideas on how to track this? Is Google the referring site – it can’t be associated with a search term, can it?

    Thanks again for the post and insight!