Comments on: Marketing in a Recession: Getting a Bigger Piece of a Smaller Pie http://www.seerinteractive.com/blog/marketing-in-a-recession-getting-a-bigger-piece-of-a-smaller-pie/2009/03/12/ SEO SEM and the world of search marketing Thu, 29 Jul 2010 03:33:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Michael Rosciolo http://www.seerinteractive.com/blog/marketing-in-a-recession-getting-a-bigger-piece-of-a-smaller-pie/2009/03/12/#comment-93612 Michael Rosciolo Tue, 31 Mar 2009 15:31:05 +0000 http://www.thinkseer.com/blog/marketing-in-a-recession-getting-a-bigger-piece-of-a-smaller-pie/2009/03/12/#comment-93612 Excellent post! I will also add that in the past few recessions, we have seen AOL and Google emerge as leaders for their time. With a downturn in the market, it provides opportunity for the small guys to gobble up market share and have greater exposure for truly innovative ideas. Excellent post! I will also add that in the past few recessions, we have seen AOL and Google emerge as leaders for their time. With a downturn in the market, it provides opportunity for the small guys to gobble up market share and have greater exposure for truly innovative ideas.

]]> By: Donna McCarthy http://www.seerinteractive.com/blog/marketing-in-a-recession-getting-a-bigger-piece-of-a-smaller-pie/2009/03/12/#comment-92679 Donna McCarthy Thu, 26 Mar 2009 15:27:38 +0000 http://www.thinkseer.com/blog/marketing-in-a-recession-getting-a-bigger-piece-of-a-smaller-pie/2009/03/12/#comment-92679 Dina, excellent post. Helps to put things in perspective. Not everything out there is doom and gloom. There is a bright spot, you just need to look for it. Dina, excellent post. Helps to put things in perspective. Not everything out there is doom and gloom. There is a bright spot, you just need to look for it.

]]> By: How to Build Wealth Online Amidst Financial Chaos - The Opportunity of a Lifetime http://www.seerinteractive.com/blog/marketing-in-a-recession-getting-a-bigger-piece-of-a-smaller-pie/2009/03/12/#comment-91269 How to Build Wealth Online Amidst Financial Chaos - The Opportunity of a Lifetime Wed, 18 Mar 2009 15:35:35 +0000 http://www.thinkseer.com/blog/marketing-in-a-recession-getting-a-bigger-piece-of-a-smaller-pie/2009/03/12/#comment-91269 [...] During the Great Depression, radio and print advertising was still relatively new but thrived as the emerging new medium for business. Small companies back then like Chevrolet and Proctor & Gamble were able to take advantage of this and flourish even in turbulent times. Here’s a hint: history always seems to repeat itself… [...] [...] During the Great Depression, radio and print advertising was still relatively new but thrived as the emerging new medium for business. Small companies back then like Chevrolet and Proctor & Gamble were able to take advantage of this and flourish even in turbulent times. Here’s a hint: history always seems to repeat itself… [...]

]]> By: dinam http://www.seerinteractive.com/blog/marketing-in-a-recession-getting-a-bigger-piece-of-a-smaller-pie/2009/03/12/#comment-91032 dinam Mon, 16 Mar 2009 19:40:57 +0000 http://www.thinkseer.com/blog/marketing-in-a-recession-getting-a-bigger-piece-of-a-smaller-pie/2009/03/12/#comment-91032 @Naoleon Thanks for the feedback! I'm glad you found the post inciteful. I think the principles can definitely be applied to any business. I agree, it is all about smarter marketing dollars and being more efficient. That's great that your company has gained during this time. Best of luck in the future as well! Thx! @Naoleon Thanks for the feedback! I’m glad you found the post inciteful. I think the principles can definitely be applied to any business. I agree, it is all about smarter marketing dollars and being more efficient. That’s great that your company has gained during this time. Best of luck in the future as well! Thx!

]]> By: Bonnie Schwartz http://www.seerinteractive.com/blog/marketing-in-a-recession-getting-a-bigger-piece-of-a-smaller-pie/2009/03/12/#comment-91001 Bonnie Schwartz Mon, 16 Mar 2009 13:39:58 +0000 http://www.thinkseer.com/blog/marketing-in-a-recession-getting-a-bigger-piece-of-a-smaller-pie/2009/03/12/#comment-91001 Great Post Dina!! With so much negative stuff being written out there, it is great to read about success stories in tough times. Very interesting post!! Great Post Dina!! With so much negative stuff being written out there, it is great to read about success stories in tough times. Very interesting post!!

]]> By: links for 2009-03-13 | Seth Goldstein Online http://www.seerinteractive.com/blog/marketing-in-a-recession-getting-a-bigger-piece-of-a-smaller-pie/2009/03/12/#comment-90648 links for 2009-03-13 | Seth Goldstein Online Sat, 14 Mar 2009 00:02:06 +0000 http://www.thinkseer.com/blog/marketing-in-a-recession-getting-a-bigger-piece-of-a-smaller-pie/2009/03/12/#comment-90648 [...] Marketing in a Recession: Getting a Bigger Piece of a Smaller Pie There is always something to be learned from history, either from mistakes or successes. With the current state of the economy, I chose to focus on the positive. The other day I was thinking that there must have been businesses that thrived during a time of an economic slump. After all, there is always a need for something, and so there should always be someone who is able to recognize a need and fill it. So, I did some recession research and found quite a few well known and successful companies that have grown during a recession and even during the Great Depression. (tags: marketing recession) [...] [...] Marketing in a Recession: Getting a Bigger Piece of a Smaller Pie There is always something to be learned from history, either from mistakes or successes. With the current state of the economy, I chose to focus on the positive. The other day I was thinking that there must have been businesses that thrived during a time of an economic slump. After all, there is always a need for something, and so there should always be someone who is able to recognize a need and fill it. So, I did some recession research and found quite a few well known and successful companies that have grown during a recession and even during the Great Depression. (tags: marketing recession) [...]

]]> By: Bookmarks for March 11th through March 13th | Seth Goldstein Online http://www.seerinteractive.com/blog/marketing-in-a-recession-getting-a-bigger-piece-of-a-smaller-pie/2009/03/12/#comment-90555 Bookmarks for March 11th through March 13th | Seth Goldstein Online Fri, 13 Mar 2009 13:00:41 +0000 http://www.thinkseer.com/blog/marketing-in-a-recession-getting-a-bigger-piece-of-a-smaller-pie/2009/03/12/#comment-90555 [...] Marketing in a Recession: Getting a Bigger Piece of a Smaller Pie - There is always something to be learned from history, either from mistakes or successes. With the current state of the economy, I chose to focus on the positive. The other day I was thinking that there must have been businesses that thrived during a time of an economic slump. After all, there is always a need for something, and so there should always be someone who is able to recognize a need and fill it. So, I did some recession research and found quite a few well known and successful companies that have grown during a recession and even during the Great Depression. [...] [...] Marketing in a Recession: Getting a Bigger Piece of a Smaller Pie – There is always something to be learned from history, either from mistakes or successes. With the current state of the economy, I chose to focus on the positive. The other day I was thinking that there must have been businesses that thrived during a time of an economic slump. After all, there is always a need for something, and so there should always be someone who is able to recognize a need and fill it. So, I did some recession research and found quite a few well known and successful companies that have grown during a recession and even during the Great Depression. [...]

]]> By: Naoleon Suarez http://www.seerinteractive.com/blog/marketing-in-a-recession-getting-a-bigger-piece-of-a-smaller-pie/2009/03/12/#comment-90504 Naoleon Suarez Fri, 13 Mar 2009 01:34:25 +0000 http://www.thinkseer.com/blog/marketing-in-a-recession-getting-a-bigger-piece-of-a-smaller-pie/2009/03/12/#comment-90504 It seems that my post didn't go through and I didn't copy or past the comment. Arrrghhh to technology. Long story short, I really enjoyed the post and you provided some great insight and inspiration!! It seems that my post didn’t go through and I didn’t copy or past the comment. Arrrghhh to technology.

Long story short, I really enjoyed the post and you provided some great insight and inspiration!!

]]> By: Naoleon Suarez http://www.seerinteractive.com/blog/marketing-in-a-recession-getting-a-bigger-piece-of-a-smaller-pie/2009/03/12/#comment-90503 Naoleon Suarez Fri, 13 Mar 2009 01:32:45 +0000 http://www.thinkseer.com/blog/marketing-in-a-recession-getting-a-bigger-piece-of-a-smaller-pie/2009/03/12/#comment-90503 This was a very interesting article. Thank you for the insight and the inspiration. I work for a company that specializes in technology products and services and I am in the Corporate Sales division. Athough their may be differences between the industries that you named and the one in which I am employed, I found that there are several similarities. One point in particular resonated with me. The portion of the article that I found most interesting was the part when you said "Smart marketers understand that this is the time to increase your marketing efforts…and that doesn’t necessarily mean increase your marketing budget." I found this interesting because, although we are in a recession and technology budgets have been cut, my clients aren't stopping their businesses. They are not sending out any less emails or gathering any less data. This information has to be stored somewhere so there will always be a need for storage and new and EFFICIENT ways to do things. My company has gained market share during these economic conditions, not by trying to sell ink/toner to a company for less than the competitor, but for providing a service that can help optimize business processes and increase efficicency. Essentially, I help my clients do more with less. In my experience with SEO, I understand fully that clients don't want to pump more marketing dollars into their campaigns, but rather SMARTER marketing dollars. They want to be sure that they are maximizing the visibility of their site/product/service. It seems that SEER has done an excellent job of identifying clients' pain points and meeting their needs during this difficult time. So, once again, I thank you for the inciteful blog post and I look forward to using some the inspiration you provided for all of my future endeavors. Cheers!! This was a very interesting article. Thank you for the insight and the inspiration. I work for a company that specializes in technology products and services and I am in the Corporate Sales division. Athough their may be differences between the industries that you named and the one in which I am employed, I found that there are several similarities. One point in particular resonated with me. The portion of the article that I found most interesting was the part when you said “Smart marketers understand that this is the time to increase your marketing efforts…and that doesn’t necessarily mean increase your marketing budget.” I found this interesting because, although we are in a recession and technology budgets have been cut, my clients aren’t stopping their businesses. They are not sending out any less emails or gathering any less data. This information has to be stored somewhere so there will always be a need for storage and new and EFFICIENT ways to do things. My company has gained market share during these economic conditions, not by trying to sell ink/toner to a company for less than the competitor, but for providing a service that can help optimize business processes and increase efficicency. Essentially, I help my clients do more with less.

In my experience with SEO, I understand fully that clients don’t want to pump more marketing dollars into their campaigns, but rather SMARTER marketing dollars. They want to be sure that they are maximizing the visibility of their site/product/service. It seems that SEER has done an excellent job of identifying clients’ pain points and meeting their needs during this difficult time. So, once again, I thank you for the inciteful blog post and I look forward to using some the inspiration you provided for all of my future endeavors. Cheers!!

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