• John

    Wil -
    Great post and I agree that our perception of the world changes how we interact with it. I view the world through a relationship-lens, meaning I seek to build meaningul relationships, even if only for a 5 minute conversation, with people that I meet. This serves me well in life, I think.

    I also agree with your inspirational posts point, as I do the same thing. We need others in our lives who help us to think outside the box, which is part of why I love SEO. Lots of creative and skilled people who think in different ways than I who help shape my view of the world and what is possible.

    I have some custom searches set up on Twitter to spark linkbuilding ideas for my in-house client, which help me to realize where a need exists and makes me think creatively about how to meet that need in a way that will also get me links.

  • Jason

    Good post…after the linkbuilding conference in NLO last Friday I find myself weighing every interesting fact I hear as to whether or not it could be a successful infographic ;-)

  • Joel

    Really interesting take on it, Wil. In a similar way I know a super talented photographer who can’t help but see the world through the lens of a camera – can’t shut it off. I think it takes a lot of time and conscious effort to get to the point where you can see the world from a link lens and I like your ideas regarding following less conventional leads.

  • Jey Pandian

    This one is fun. I saw that video a few years ago. Here are others like it that you might also like (by Jane Mcdonigal (epic win) & Clay Shirky (Cognitive Surplus & Institutions vs Collaboration):


    This article struck a chime with me. Although I’m an SEO, whenever I sit in a busy place like an airport or in the bistro of my company or an aquarium, I can’t help but observe user pathways and compare it to a website.

    The other day, I sat in an airport and I couldn’t help but notice how people looked like ants scurrying everywhere. I noticed that people tend to walk either towards an open space or follow everyone else. I also noticed that if there were obstructions in a user path then they would veer immediately to the side of it. In Seth’s video, it spoke about gaming dynamics. I saw that trash cans that were placed next to leisure spots or food spots (like outside the restaurant) were the ones that were utilized the most as opposed to putting them in an open space.

    Then in an aquarium, I saw fish exhibiting the same behavior. They idle if there’s a lot of open space but for the most part follow other fish or move through predefined pathways. If there’s a bowl then they pick away at it (in search of food?). Also seeing gaming dynamics at play here.