• Alec Campbell

    Interesting finding. Notice also that when using the keyword tool, it shows 450,000 searches for snowboarding equipment in July for all broad, phrase and exact match. I’m guessing that one rather spammy data source is skewing the results here.

    Must also add a recommendation for as another good keyword research tool.

  • Crystal

    Great points Joe! I certainly run into the discrepancies when doing PPC KW research as well. It’s always important as you said to use multiple tools. I personally love Google suggest to aid in the research to help get started with popular terms. A recent KW research idea I just came across is Reverse dictionary research: