• Jason Manion

    Good point about using shorter sitelinks to allow more of them to show.

    And what I’ve seen backs up your last 2 paragraphs. Quite often sitelinks help your overall CTR, and sometimes even conversion rate, but not always from clicks to the sitelinks. In almost every case I’ve seen, the sitelinks themselves have a much smaller CTR than the headline does, even when they boost CTR overall.