• Jonathan Beaton

    After reading about this over a month ago, I made plans to run a test on a couple of campaigns and see what happens. I then totally forgot all about it until reading your post and want to thank you for posting the info! For me personally, CTR is my main priority and look forward to adding some modified key words when back in the office on Tuesday.

  • Amanda

    I’m glad my post reminded you to test using the modifier. It was beneficial to see how the modified terms affected metrics and I am looking forward to using the modifier moving forward. I hope you have success with this match type as well!

  • karan singh

    Broad match modifier is really a effective keyword type, i used it and can say it`s really increase the conversion rate.

  • karan singh

    Thanks for posting valuable thoughts. It`s new new avatar of keyword type which can the history of campaign.