• Robin

    Hi Brett,

    thanks for sharing.

    If you used a bigger sample of data you would find that your results would be even closer to a perfect curve and “50/50″. For every site that drops in traffic another sites will have increased.

    Total Organic Visits (Including Branded Queries) is definitely the most interesting graph for me…

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  • Brett

    @Robin Good point, I definitely agree that the larger the sample size the closer to “50/50″ we’d get, was very interesting to see that with a sample size of only 25 sites we’re already reflecting that trend. Thanks!

  • Chris Nomand

    Thanks for the very helpful information!

  • Brett

    @Chris Thanks so much, glad you found it useful!

  • Arnold

    Great post! Highly appreciate your ranking and as usual got to learn many things related to Google Updates….

  • Brett

    @Arnold I’m happy you were able to learn something from the post, thanks for reading!

  • smallebusiness

    It seems like you’ve overlooked a pretty major portion of the data you presented. If you start your article by saying that site owners are in a tizzy, it seems worth mentioning that the folks in a tizzy are probably the ones on the bottom of the negative curve who saw a 40% decrease in traffic. Furthermore, looking at the other half of the graph reveals that the biggest gains (on any of the graphs above) was less than 20%. To say that everything is okay, because the numbers of sites who saw an increase balances out the number of sites who saw a decrease doesn’t seem like a very defensible argument to a client who just experienced a 40% loss. Or maybe I’m missing something?

  • Brett

    @smallebusiness I agree with you that those most negatively effected by the update are the ones that saw the huge decreases (~40%). However, the overall theme of the post was contradicting the general perception that the vast majority of major sites were seeing these dramatic decreases. With any update or change to Google’s algorithm, there is always going to be a subset of people who come out on the negative side of things…which is why we must always strive to be innovative and active in our work to provide our users (not Google!) with the best information possible. It was not my intention to argue that clients that saw a decrease do not have cause for concern, but rather that the overall trends of the update were not as negative as people seemed to think. Those that saw a decrease (and, to be fair, even those that saw an increase) must continually adapt to make sure they provide the most relevant and authoritative information possible to continue to perform well in natural search.

    I hope this cleared up some misconceptions, but any other concerns or criticisms you have please share, this is how we all get better!

  • EmmJay

    Hi Brett,

    Thanks for posting this… I’m researching the “Mayday” google changes and your input gave me a wider insight on what I’m going to include in my marketing plans.

  • Brett

    @EmmJay Thanks, glad you found it useful!