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  • http://www.taximedia.com Adrian Drysdale

    These are all really valid points. The thing is if any one of these points are overlooked it can jeopardize the entire PPC campaign. Great post.

    I have a question. What do you do when a competitor is bidding for the name of YOUR company? Eg if I were to Google “Seer SEO”, I can see one of your competitors blatantly bidding for PPC space on Seer’s name? Is this a respect thing? I notice banks aren’t camping out on their competitors names, why is it open season for SEO companies? What are the legalities of this? Where does Google stand in regards to copyrights and PPC?

  • http://www.seerinteractive.com Alyssa McGowan

    Good question! According to Google, you are allowed to bid on your competitors brand names, there is nothing legally wrong with it. Some people choose not to do so for their own individual reasons. It also isn’t just confined to the SEO/PPC worlds. This happens in most industries, mainly because it works.

    One exception that’s notable is if you have your brand registered as trademarked when someone uses your brand name in their ad copy, headline, anywhere in their ad. You can file a complaint with AdWords and they will essentially tell that advertiser to stop. Before resorting to having Google intervene, some companies send a letter to that company requesting the ad to be taken down. But, if they are simply showing up in the rankings when your company is searched with their own brand name in the ad there’s not much you can do. Here’s a link to the Trademark section in Google’s Help Center for more info: http://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=16316

  • http://www.taximedia.com Adrian Drysdale

    Thanks Alyssa for that great info. That explains exactly what I was looking for. I’ll be looking out for your future blogs :)

  • http://www.seerinteractive.com Alyssa McGowan

    Glad I could help!

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