Blog

  • http://www.matthopson.co.uk Matt Hopson

    Hey Aaron, great post. It’s always nice when we can have a bit of fun at Google’s expense & hopefully out of the comments people will get the point that keywords & ads need to be relevant and they actually drive results. Increasing traffic is great but if there aren’t any sales then the businesses aren’t going to be around for long.

    I’ve also seen another example in the UK for a flower company, the ad used is just as bad, it shows 3 description lines & a capitalised display URL!

  • http://lukealley.com Luke

    Hilarious post! I bet the Googlers who made all those images are scrambling right now to get something better up there. Maybe we’ll see something better up there soon :)

  • http://www.seerinteractive.com Aaron Levy

    Thanks for the comments guys!

    @Matt – perhaps we should do a part II with international versions..
    @Luke – I have a feeling they made the initial ones after a lot of twitter-jabbing at poor Romi’s expense. Maybe we’ll get new ones soon.

  • http://www.taximedia.com Adrian Drysdale

    Great post. Almost sickening how cheesy those ads are.

    side note** – excited for throwdown thursday tomorrow!

  • installment

    It’s always nice when we can have a bit of fun at Google’s expense & hopefully out of the comments people will get the point that keywords & ads need to be relevant and they actually drive result, ,Thanks for Share

  • http://www.aaronluckie.co.uk Aaron Luckie

    I noticed the Romi Boutique image on the login page a couple of weeks ago, and thought to myself exactly what you have posted here in this blog post.

    It is interesting to see how Google have to put up a marketing front, despite their ‘best practices’ not being preached in their own examples.

  • Guest

    Working with a Google crew through the user study process was a great experience. In addition to adwords, we have experimented with other advertising channels but nothing has been as successful as Adwords for http://livewiresupply.com
    To your point, the add displayed in the user study is an actual add, but it’s not triggered to display very often. I would agree with your assessment, it doesn’t get a lot of clicks as written/displayed – but it’s a virtually insignificant add for our overall campaign. And I also agree with your suggestion to diversify – we are constantly working on that.

  • Adam Messner

    Working with a Google crew through the user study process was a great
    experience. In addition to adwords, we have experimented with other
    advertising channels but nothing has been as successful as Adwords for http://livewiresupply.com
    To
    your point, the add displayed in the user study is an actual add, but
    it’s not triggered to display very often. I would agree with your
    assessment, it doesn’t get a lot of clicks as written/displayed – but
    it’s a virtually insignificant add for our overall campaign. And I also
    agree with your suggestion to diversify – that’s happening.