SEER Blog

  • J Faulkner

    You deftly answered the ? i posed the other evening. Great insight. Thanks

  • Cindy L

    Great spreadsheet! We are seeing only a tiny difference in before and after. If anything, the 1-word searches are losing to the 2- and 3-word searches, which is where we were strong anyway.

  • http://www.mecmanchester.co.uk/ Matt Bennett

    Great resource! Just done this for a couple of clients but not seeing anything definite that I can equate to Instant. I think this will be a lot more useful when the full roll out happens (e.g. non logged in users).

  • http://www.brianchappell.com Brian Chappell

    Ran this on a site with about 5k visitors of organic keyword data for what its worth. Not a lot of movement. Will be monitoring this overtime however as more users become acclimated to the new Google UX. http://flic.kr/p/8CJUDa

  • Pingback: Google Instant: Fewer Changes to SEO than the Average Algo Update « As I see it…

  • Pingback: Google Instant: Fewer Changes to SEO than the Average Algo Update | Search Engine Daily

  • Brett Snyder

    Thanks to everyone for the comments, they are much appreciated! It’s not altogether unexpected that the data isn’t extraordinarily different at this point but as @Matt and @Brian said, it will be interesting to monitor over time and once it becomes more pervasive to all users.

    Thanks again!

  • Pingback: Google Instant: Fewer Changes to SEO than the Average Algo Update

  • Pingback: Vax SEO Reporting » Blog Archive » Google Instant: Fewer Changes to SEO than the Average Algo Update

  • Pingback: Impact of Google Instant | Distilled blog

  • Christopher Yee

    Thanks for the downloadable spreadsheet! I am just giving back to the community by offering my findings here. I hope these will eventually quell the “SEO is dead” posts.

    http://seochristopheryee.wordpress.com/2010/09/29/aftermath-of-google-instant-on-search-behavior/

  • Pingback: Google Instant: Fewer Changes to SEO than the Average Algo Update | DaleStiles.com

  • Pingback: Google Instant: Fewer Changes to SEO than the Average Algo Update | Increase Visits

  • Bowdeni

    Thanks for the spreadsheet. Look forward to playing around with it.

  • http://www.htmtinteractive.com seer asetic

    Why are people attributing the number of words in a search term to be the “long tail”
    Long tail is the likelyhood of something occuring.
    Whilst there is some correlation between shorter keywords and how likely someone will use that as a search query, I don’t think it is possible to attribute a change in the dynamics in the simplistic way it is being currently portrayed

  • Pingback: Just Ask “God” « The Life of Bennitt

  • Pingback: Long Tail "Keyword Density" Creates Traffic Flow - LIKE IT, TWEET IT | Create Your Social Fame Network on Twitter, Facebook, YouTube, Ning, etc.

  • http://www.green-uk.co.uk James

    Interesting. Compared before and after (September versus October). Noticeable increase in 5 and 6 word keywords 1.5% and 1% change respectively with approx 1000 keywords. 1, 2, 3 and 4 about the same and 7 word kw’s down slightly.

  • http://www.linkedin.com/in/scatrett shayne catrett

    Compared August versus October, observed increase in 1 word phrases, slight decreases across rest….great XCEL spreadsheet!

  • Pingback: 3 Important Ecommerce Trends To Watch

  • http://www.sc2review.com Eric | Starcraft 2 Strategies

    I feel like I don’t have enough data to really get good analytics from this – right now though it’s showing me that there has been an increase in one and two word phrases. I’m excited to see what happens as time progresses. Great spreadsheet – thank you!

  • http://mattermedia.com eddie

    @seerasetic has a good point… there is surely a correlation between the two, but how strong is it? this needs to be examined before using the data as evidence of impact on long/short tail KWs.