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January 11, 2010
Beware of a New Click Fraud Scam on Yahoo’s Search Partners
Recently in one of the accounts I manage on Yahoo, I saw a huge spike in volume.
Unlike most fraudulent clicks that will often cause a spike in your CPA as they do not result in conversions, what made this spike unique is that conversions also spiked over this same period.
Below is the graph of … -
March 6, 2008
Futureproofing your SEO strategy – What Yahoo is up to
Just read a post over at Bill Slawski’s SEO by the SEA blog where he takes apart a recent Yahoo patent, and theorizes that:
How much might the usability of a web page matter to a search engine? If that search engine were to look at an approximation of the layout of a web page, it … -
November 28, 2007
Living up to your brand – do you?
After years of hearing about how great Rackspace is as a hosting provider, we finally bucked up and paid the big guns the big dollars for their “Fanatical Support”.
I mean, let’s be honest, how many brands accurately reflect who they SAY they are?
So in the early phases, they truly were fanatical & we liked working … -
August 27, 2007
Summer Highlights: Online Developments I Have Enjoyed
It’s that time of year again — the kiddies are all headed back to school. Now that I’m headed back to school too (MBA = T minus 2 years), it makes me reminisce about all those things I loved about college – the excitement of a new year, catching …
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September 27, 2006
Rolling Out Changes @ Yahoo!
Over the last few months, Yahoo! has been making changes that seem to have had quite an impact on search results. Back on July 14th, Yahoo! announced that it had completed an index update. Some people were happy with the change, but overall, most of the feedback was not positive. Many companies saw their top …
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