Breaking News – New Twitter Lead Generation Card
Ay caramba! We can now get email addresses from Twitter with the new Lead Generation Card. This is a new feature; Twitter has done some testing but is now rolling it out to all advertisers with reps who use the managed interface. When a user expands your Tweet, they see an image and description of [...]
Part Two: Twitter Goals, Ad Selection and Account Settings Tips
About two weeks ago, we discussed Why To, and How To, Start Advertising on Twitter. In this installment, we’re going to take a look at ways to set Twitter goals, select ad types, and optimize account settings. Source- http://carpediemwithjasmine.com/carpe-diem-seize-the-day/ Social media measurement is a hot topic. There are many social media analytics tools measuring and [...]
Part One: Why To, and How To, Start Advertising on Twitter
Advertisers are missing out on Twitter. Due to low competition, Twitter can generate better ROI for advertisers than Google, Bing and Facebook. The data shows that Twitter is under monetized. Twitter generates very little revenue compared to Google despite a similar number of tweets and Google searches. Google Twitter Actions Per Day 410 million text [...]
Make Facebook’s Demographic Reporting Actionable with Google Analytics
Facebook ad campaign reporting can sometimes be confusing to clients. Which metric is most important? Clicks? Social CTR? Actions? These metrics are great for measuring traffic trends and social virality, but looking at these metrics alone without demographic information does not provide the insight needed to pinpoint your highest performing audience on Facebook. Here’s how [...]
Is Social Integration the SEO Future We Want?
Will the addition of social create the perfect search eco system? I have my doubts…. (I should preface this by saying these thoughts are my own and not representative of SEER Interactive as a whole.) Last week I began writing this post based around something Rand Fishkin said in his article about buying blogs: [...]
What Can Social Media Do For You?
The SEO team here at SEER Interactive was proud to host our first #SEERQandA session via our Google+ page this past Wednesday, January 25th. What resulted was an hour full of rapid-fire SEO questions and answers from users all over the world interested in learning more about our industry and company. Read below for some [...]
How Google is Making Your Favorite Brands Market for Them
Hello SEO’s, PPC’ers, Digital Marketers, and Internet Enthusiasts – Remember when Facebook started? I do. I was still on MySpace and in high school – I couldn’t wait to get my college .edu so I could get an account. They made people wait, and slowly opened the social network to more and more people to [...]