Blog

The Power of the Pencil

Ah, the digital world. It’s a blessing and a curse. Every day, new technology emerges from Silicon Valley, 15 year old kids’ basements, and Fortune 500 companies. And while these technologies can certainly take our work to new heights, I’m here to advocate that we use them in tandem with a very simple, very powerful […]

Creating an Asset In Under 72 hours

Creating a marketing asset can often feel like a daunting task. As marketers, we want it to be a success. We block out hours for research and brainstorming. We create a plan to get the job done and another to promote it. We spend weeks and months creating something that’s supposed to feel ‘in the […]

How Long Should a YouTube Video Ad Be? Actual Data & Regression Analysis

Our Hypothesis Shorter YouTube video ads have higher view rates and cost less per view. Test Procedure Look at actual YouTube video ad performance data on view rates to 100% and cost per view to see if our hypothesis is true.  If it true, we also want to know what equation approximates the relationship between […]

Improving Promoted Tweet Results

Are you looking to improve your Twitter advertising?  I wanted to share a few tips on what I’ve seen work well for promoted tweets for my SEER clients.   1 – Try Promoted Accounts in Timeline I know, this isn’t a promoted Tweet but it is.  I don’t care what it’s called, hear me out.  […]

Tested: Google +Post Ads – Turning your Google+ Posts Into Interactive Display Ads

Google rolled out a new display ad variation for eligible advertisers (requirements can be found here) called +Post Ads. This new ad variation allows you to take a post from your Google+ page and turn it into an engagement ad to show throughout the Google Display Network. We were lucky enough to get one of […]

Mastering PPC: Easy Ways to Find Value on Twitter

Twitter has filed for an IPO, which will likely make some early investors and employees very wealthy.  You too can profit from Twitter, except more likely as an advertiser rather than an investor.   There are four ways to advertise on Twitter.  I’ve already dived into the mechanics of these in earlier posts, but to […]

Mastering PPC: Getting Started with LinkedIn Ads

In Beauty and the Beast, Belle was just a girl living in a little village in France. The opening number featured her singing about how there must be more out in the world than just what she’s experienced in her small, provincial town. She wasn’t satisfied with that typical little village and dreamed about how […]

Get our Newsletter

Keep up-to-date search trends, latest blog posts and more!