• Brett Snyder Brett Snyder

    March 8, 2010

    ADAPT for SEO Success in Our Constantly Changing World

    In a recent blog post, the Google Search team announced that 540 quality search improvements were made to the ranking algorithm in 2009 alone, an average of 1.5 improvements per day.  In an industry that literally changes on a daily basis, it is vitally important for SEOs to constantly question our tactics, and subsequently adjust …

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  • Wil Reynolds Wil Reynolds

    March 2, 2010

    3 Easy Steps to Analyze the Impact of Universal Search

    Nothing (other than flying) scares me more than seeing a massive drop (whether immediate or over a 6 month period) in traffic and conversions for a client from unbranded natural search. Sometimes this can be explained by great PR / appearances on TV that caused a spike for a few days, but when that …

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  • March 1, 2010

    Ten Wishes for the Yahoo & Microsoft Search Alliance

    The recent press release of the US DOJ and European Commission clearing the Yahoo/MSN Search Alliance has left a twinkle in my eye as a PPC Account Manager. In case you missed it, here are the highlights of the deal:

    Yahoo SERPS will be powered by Microsoft’s search algorithm.
    Rather than managing Yahoo and MSN paid search …

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  • Adam Melson Adam Melson

    February 25, 2010

    Why a Link from The New York Times Doesn’t Matter

    A post recently flew out and received some attention about getting a link from the New York Times. This link was the end result of a linkbait exercise by the wordstream team, the proud owners of a shiny new link from a noteworthy national publication.
    Links were the goal of the exercise, primarily one from a …

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  • Crystal Anderson Crystal Anderson

    February 24, 2010

    How to Use PPC to Help Build a Confident SEO Campaign

    Being a company that focuses solely on SEO and PPC (along with Google Analytics to measure and analyze performance), we are often faced early on in potential client conversations with the million-dollar question: Should I focus my online efforts on SEO or PPC? Depending on the potential client’s goals, business model, etc., the conversation may …

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  • Wil Reynolds Wil Reynolds

    February 18, 2010

    Quality Link Building starts with questions

    The lovely folks that run the software directory at Capterra asked me to come speak at their conference recently. They were kind enough to share the video with me, and here is a snippet. This is probably the most link building tips I’ve ever squeezed into such a short time. There are …

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  • February 11, 2010

    Keyword Tool Discrepancies – How Broad Match Affects Trend Lines

    We have been trying to figure out the tool discrepancies between Google Insights, Google Trends, and the Adwords Keyword Tool .   We noticed that the Google Adwords tool says the phrase “snowboarding equipment” has much higher search volume than the phrase “snowboarding gear,” but Insights and Trends reveal something different.  The lines for “snowboarding gear” …

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