How To Generate (Pseudo) Expert Content Ideas For Your Client
The phrase “content is king” gets thrown around a lot. Yes, that’s a cute use of alliteration, but what does it really mean? Thanks to Google’s Panda update, it’s simply not enough to stuff a few keywords into some ham-fisted copy and call it a day. Unique content is both valued and needed more than [...]
Online Success From Offline #RCS: Non-Profit Style
We recently asked our Facebook fans what kind of posts they’d like to see next on the SEER blog. Thanks to all of our fans for the feedback so far! We’re taking the first request from Benji Craig. Benji asked us to cover “RCS with a non profit spin”. To me, that has a couple [...]
Is Your Content Original Or Stolen – 3 Quick Ways To Find Out
#1 on Google’s list of priorities is to provide the best user experience possible. Since Google’s main function is to provide answers to people’s search queries they do not want to serve the same answer or content over and over in the search results. Google strives to solve this problem by having its algorithm determine which content is the [...]
Breaking Down the Silos Event – Thursday, May 16th
Five cross-industry thought leaders will be speaking at the Search Church on how they’ve bridged silos to build marketing synergies, like using social media to amplify SEO efforts or paid search to jumpstart content strategy. Whether you or your company is active in online marketing/advertising or is interested in learning to better manage your online [...]
Quick Tips That Will Improve Your Writing
As an SEO, I do a lot of reading and writing. Blog posts, How-Tos, outreach messages, content audits… In fact, I probably spend about 95% of my work day reading and writing. It’s fantastic. I love it. But I have a confession to make: I am a devoted member of the Grammar Police Force, and [...]
Tips for promoting a client who sells something you don’t know much about
The goal of this post is to help get you a peek into how I get “unstuck” when promoting products or services I don’t use on the day to day, while illustrating another great way to use Wikipedia to build exposure and links. (note, I’ll be presenting at SearchLove in Boston on just that topic, [...]
#RCS for #RPS: Relationship Building with Results
We SEOs have spent a lot of time lately talking about creating communities, developing content that people want, and building relationships. We talk about these concepts, but we falter in execution. Our outreach doesn’t reflect our grand strategies. If we truly care about building relationships and fulfilling people’s needs, we have to start letting go. [...]