• Andrew Burke Andrew Burke

    April 14, 2010

    Knowing When To Pull The Plug

    Several months ago SEER Interactive had an idea to create a Return on Investment (ROI) Calculator to show our clients that an investment of “X dollars” in Search Engine Optimization returned a profit of “Y dollars”. Our hope being that as a campaign proceeded the cost per search visitor and cost per search conversion would …

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  • Napoleon Suarez Napoleon Suarez

    April 13, 2010

    Need Links? Make Up For Your Competitors’ Shortcomings

    Now that I have my first blog post under my belt, I am starting to feel a little more confident. So much so, I decided to take my small amount of industry knowledge and start up my own coconut water company. Okay, I’m only joking, but let’s just say I wasn’t. Let’s say I was …

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  • Mark Lavoritano Mark Lavoritano

    April 9, 2010

    301 Redirect Test: How Much Link Juice are YOU Losing?

    In a recent interview conducted by Eric Enge, Matt Cutts indicated that while 301 redirects are still the preferred method for migrating between pages and sites, a certain percentage of PageRank is lost through the redirect.  This disclosure has stirred the pot in the SEO community – whereas before it was assumed that a 301 …

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  • Wil Reynolds Wil Reynolds

    April 7, 2010

    How Universal Search threatens affiliates (and creates opportunity)

    Thank you again goes to Missy Ward and Shawn Collins of the affiliate summit for letting me share bits and pieces of a few presentations at Affiliate Summit over the years…You better believe In this I’m bringing the fire for Affiliate Summit NYC (even though I am cutting down my # of speaking engagements, …

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  • Napoleon Suarez Napoleon Suarez

    April 2, 2010

    7 Things That Have Helped Me in My SEO Career

    It has been about 5 months since I started my career at SEER and everything has been great. I have an awesome group of coworkers and we work with an amazing group of clients. I couldn’t imagine working anywhere else right now. The last few months have opened my eyes to many things – one …

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  • SEER SEER

    March 19, 2010

    The Art of Diaper War:PPC Style

    Account optimization is something that PPC professionals are always striving to achieve. It is an ongoing process. One of the ways we optimize our accounts is by constantly refining ad groups and create more targeted ad copy. Higher relevance generally translates into higher CTR andQuality Score.  A while back, I wrote a blog post on …

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  • Adam Melson Adam Melson

    March 17, 2010

    9 Tips to Save Your Agency & Clients Time & Money

    I posted over a year ago about how to save your company some extra bucks. With many things still equal in our economy, I thought an updated list of seo tips and general money saving tips would be worthwhile.
    Spend Your Time on Actionable Items
    We have numerous processes and documents delivered to clients across twelve months. …

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