SEER Blog

8 Months at SEER

When I first started working at SEER, a friend sent me this meme: To which I responded, “Har har har”, and nothing more because I actually had no idea the extent of exaggeration/accuracy this stupid internet meme might represent. My story is similar to many young professionals. About a year ago, I was a fresh […]

Pinterest: The Must-Have Social Media Platform

These days it seems like there’s a new site that pops up every day claiming to be the next best thing when it comes to promoting your business, but does your site really need another social media platform to manage? Well, if you’re going to add additional social platform to your roster, Pinterest is the […]

Digital Advertising & Offline Media: Your Business’ Tag Team Champs

In 2014, digital advertising can have so many meanings to so many different people, companies and agencies.  Regardless of what it means to you, it is extremely powerful.  I could be a little biased considering I work at SEER, a digital agency, but online marketing may be the most important investment, other than in employees, […]

lm.facebook.com in GA – What is it?

Starting in April 2014, you may have noticed social referrals from Facebook coming into Google Analytics (GA) as source/medium lm.facebook.com and l.facebook.com. These referral visits from Facebook were being reported as visits from an unknown source until Facebook implemented the link shim. The link shim is designed to protect the personally identifiable information (PII) of […]

How Apps Are Changing Search Rankings

At SEER, we believe in being as close to the cutting edge as possible as it relates to the web. Fortunately, one of our own, Nico Miceli, attended Google I/O. One of the things he brought back (other than his fancy watch) was an example of how Apps are changing the mobile search rankings display — and […]

Confirmed: Google Is Removing & Limiting Video Snippets in SERPs

Story Developing – Follow me on Twitter @chadgingrich for updates. Today we started seeing across many clients that video snippets stopped appearing in the SERPs for domains.  YouTube snippets are unaffected, however, it seems that video snippets may be going the way of authorship thumbnails.  No official word from Google yet, however, the change seems to […]

Yahoo Directory Listings: Are They Worth It?

The result of good SEO is traffic, conversions, and community. Recently, a conversation around the value of the Yahoo directory listing came up at SEER, and it turns out that, in most cases, there is no traffic coming from Yahoo directory listings. In gambling terms, what we found in our data was that if you […]

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