Mastering PPC: What is PPC?
Paid Per Click, Paid Search, Search Engine Marketing, Cost per Click Marketing are all synonyms for the method of gaining traffic by purchasing keywords on various search engines (most commonly Google or Bing) and driving the user to click on your ad. The steps for PPC are rather forthright. First, you compile a list of [...]
First Reaction to AdWords Enhanced Campaigns
Last week I wrote a post for Acquisio about how to better use the global re-marketing tag. In my draft, I suggested that one might be able to re-target a user across devices as long as the searcher was logged into their Google account. It made sense to me; since the universal code worked on [...]
Make Facebook’s Demographic Reporting Actionable with Google Analytics
Facebook ad campaign reporting can sometimes be confusing to clients. Which metric is most important? Clicks? Social CTR? Actions? These metrics are great for measuring traffic trends and social virality, but looking at these metrics alone without demographic information does not provide the insight needed to pinpoint your highest performing audience on Facebook. Here’s how [...]
Why I’m Wary Of Facebook’s Tracking Pixel and Conversion Optimizer
Facebook conversion tracking has been beta testing for the past 3 or so months, and was released to all accounts on 1/22. Along with conversion tracking, they’re also offering optimized CPM bidding, which will take into account conversion data and up bids for those who are most likely to convert. I’m not going to go [...]
Three Advanced Location Targeting Setting Recommendations
There are key location targeting differences in the settings between Bing and Google, and mobile and desktop. Most advertisers run geo-reports to see where to run ads, but few measure the impact of their location targeting setting decisions. These settings will impact campaign performance for many advertisers. Let’s dive into it so you can better [...]
Guide to Getting Started with YouTube Ads
YouTube is the second largest search engine in the USA, but many advertisers don’t know too much about what the engine has to offer. If you’ve got the creative gene, it might be a good idea to look at the new advertising options YouTube is offering. Below is an overview of some advertising options on [...]
Google FTC Settlement – All Bark, No Bite
The long awaited Google-FTC decision came out today and it was all bark, no bite. Google must only make a few changes and is cleared of the biggest allegations which were that it manipulated the search results. The FTC concluded that “changes made to Google’s search algorithms … could be plausibly justified as innovations that [...]