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Improving Promoted Tweet Results

Are you looking to improve your Twitter advertising?  I wanted to share a few tips on what I’ve seen work well for promoted tweets for my SEER clients.   1 – Try Promoted Accounts in Timeline I know, this isn’t a promoted Tweet but it is.  I don’t care what it’s called, hear me out.  […]

6 Takeaways from Native Advertising vs. PPC

What is Native Advertising & Content Promotion? Native advertising and paid content promotion, from sites like Taboola and Outbrain, are becoming powerful tools for engaging new audiences and expanding the reach of creative content. This method for online advertising provides content within the context of a user’s experience, making the paid content feel less intrusive […]

Breaking AdWords Announcements – A Renewed Focus on Users

The team at AdWords had been teasing about a huge update on 4/22 for better part of a month. Unlike Enhanced Campaigns, minimal  information was provided ahead of time to agencies. 4/22 at 9AM PST has come and gone. The dust has settled. The twittersphere has snarked. So what happened? TL:DR: Keep old toys (for […]

Tested: Google +Post Ads – Turning your Google+ Posts Into Interactive Display Ads

Google rolled out a new display ad variation for eligible advertisers (requirements can be found here) called +Post Ads. This new ad variation allows you to take a post from your Google+ page and turn it into an engagement ad to show throughout the Google Display Network. We were lucky enough to get one of […]

Fuel Your Content Marketing With PPC Placements

At this point, it’s not really a secret that a content-focused digital strategy is essential. I’m not talking “you must write 300 blog posts a month” type of content. That’s old school. You need to craft content that your audience will consume, and better yet, distribute. However, this begs the question that you already know […]

PPC Work Hacks: Quickly Analyze AdWords GDN Placements

First thing first, HAPPY SAINT PATRICK’S DAY! Now let’s grab a green pint and dive into some placement reports. Cheers! Placement Analysis Performing regularly scheduled Placement Analyses is essential to maintaining a successful content campaign. It is through these analyses that one can determine how individual websites are performing on the display network. We can […]

PPC Landing Pages: Sometimes Less Is More

There are generally two schools of thought when it comes to quantity. As a certain group of hilarious phone-peddling kids would tell you, more is better. Image Source This makes sense. More of something (well, something good anyway) is better than less of that thing. However, as a certain insurance-mongering lizard tells me on my […]

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