• Bonnie Schwartz Bonnie Schwartz

    July 6, 2010

    5 Traits of Successful Internet Marketers

    The SEER team has recently started an internship program aimed towards current college students. The goal of the internship is to help us find the next SEO Rookie of the year, or PPC rising star to add to our growing team. The need may not be immediate, but the goal is to have a crop …

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  • Aaron Levy Aaron Levy

    April 28, 2010

    So What Exactly Are Google Search Funnels?

    Ever kill a high-spend, low converting keyword and see the account take a dive? Ever curious how many of those brand conversions are actually brand conversions? Wondered if you should bid on “review” and “compare” terms? All are very valid questions with very complicated answers. Well, they still don’t have an easy answer, but Google’s …

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  • Crystal Anderson Crystal Anderson

    February 24, 2010

    How to Use PPC to Help Build a Confident SEO Campaign

    Being a company that focuses solely on SEO and PPC (along with Google Analytics to measure and analyze performance), we are often faced early on in potential client conversations with the million-dollar question: Should I focus my online efforts on SEO or PPC? Depending on the potential client’s goals, business model, etc., the conversation may …

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  • Bonnie Schwartz Bonnie Schwartz

    February 24, 2009

    How to Use Google Insights to Find Atypical SEO & PPC Performance Trends

    As an experienced SEO or PPC manager, there are certain performance trends you are accustomed to seeing when you’re doing your job right. With SEO, as you optimize the site and your top keywords increase rankings, site traffic should increase and conversions should increase. For PPC, over time by optimizing your bids, expanding your …

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  • Wil Reynolds Wil Reynolds

    April 30, 2008

    What Entourage’s Vinny Chase can teach you about selecting an SEO Company

    So what does selecting an SEO company have to do with Vinny Chase? I’ll tell you, but first watch this video then read the inspiration below:

    If you were Vinny, how would that experience have helped or not helped you choose an agent?
    Here’s how this came to me…
    This week we turned down the opportunity to …

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  • Wil Reynolds Wil Reynolds

    April 15, 2008

    Being Arrogant – A great way to lose on the web (Omniture Vs. IndexTools)

    Since I don’t really “DO” web analytics and instead advise from a distance, maybe I am uninformed, but after reading this blog post it got me thinking about this quote in particular from a person at Omniture on the recent purchase of Indextools:

    “We at Omniture congratulate IndexTools and welcome Yahoo! back to the Web analytics …

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  • Wil Reynolds Wil Reynolds

    April 12, 2008

    10 daily steps to grow your agency without sales, marketing, or stress

    We were recently nominated for 2 awards that both required me to look back at our growth for the first time with a fine tooth comb. Typically, I judge success by this rule:
    1. Am I having fun
    2. Are the people I work with challenged and having fun too
    3. Can I keep the lights on
    When I …

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