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December 18, 2009
YouTube Insight
YouTube Insight
A few months ago, we tested YouTube promote videos for one of our clients through their Google Adwords campaign. Promoted video is a good medium to test for them because they have published video content and maintain a branded YouTube channel.
To evaluate the impact of promoted videos, there is some information we can pull … -
December 11, 2009
How to Say No to Clients…and Keep Them!
We’ve all been in situations where a client asks us to implement a strategy that, in our opinion, is not in their best interest when it comes down to their bottom line. This is a precarious position to be in because we want our clients to be happy with our work but even more importantly, …
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November 19, 2009
The Growing Importance of Site Speed
Site speed is becoming increasingly important in Google ranking with respect to both SEO and PPC so we wanted to share some of the tools & articles we’ve found recently that examine the impact of site speed from a few different angles.
Check out this video from Google called Let’s Make the Web Faster, featuring interviews … -
November 10, 2009
Track Paypal Purchases with Google AdWords in 5 Easy Steps
If you are running a Google AdWords account for your ecommerce store and you offer Paypal, you may be optimizing around incomplete data. Why? Because orders placed with Paypal are not automatically tracked in the AdWords interface.
When a customer completes a transaction using Paypal, their payment information is collected in Paypal’s domain, which means that … -
November 5, 2009
7 Ways to Maximize Internal Linking Value
It’s very possible your link juice is leaking. From discontinued products to press releases from years back, below are 7 ways to cork the leak and make the most of your existing site.
1. Newsletter Archives: Even if you don’t have any, there’s still value at the end of this for you.
Check the PR & … -
October 30, 2009
Why Developers Should Understand Their Domain
More often than not, people believe that developers receive requirements, create a solution, and then deliver it to the client. This often leads to the belief that developers only need a very basic understanding of the industry they are working in, and any extra domain knowledge is commonly considered just a bonus. However, a developer …
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October 26, 2009
5 Must Read Articles on Landing Page Best Practices
Running a successful PPC account requires more than just having a well organized, thoroughly researched paid search account. When SEER signs on with a new client, we learn about the company’s history, mission, business model, products & services (including inventories & margins) and main competitors as well as goals and expectations. But even with the …
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