• October 28, 2008

    Starbucks: Throwing Away 800 Links – Don’t Let It Happen to You

    I had to do some quick research for my marketing class (hooray Drexel Online MBA) about Starbucks and its brand image. I wanted to write a message to my cohort about the interesting dynamic at Starbucks where people identify with the brand because of their individual creation of the brand; it can be a …

    Read More »
    Share
    Add Comment
  • Rachael Gerson Rachael Gerson

    April 10, 2008

    Tips on How to (Comcastically) Use Twitter to Monitor Your Reputation Online

    Social Media & Customer Service Lessons from the Cable Giant
    Prior to joining SEER, I spent almost six years working for Comcast. The instant anyone found that out, I would be bombarded with questions and (too often) complaints about the service they’d received previously. To this day, I still get calls from friends asking …

    Read More »
    Share
    2 Comments
  • Wil Reynolds Wil Reynolds

    November 28, 2007

    Living up to your brand – do you?

    After years of hearing about how great Rackspace is as a hosting provider, we finally bucked up and paid the big guns the big dollars for their “Fanatical Support”.
    I mean, let’s be honest, how many brands accurately reflect who they SAY they are?
    So in the early phases, they truly were fanatical & we liked working …

    Read More »
    Share
    2 Comments
  • SEER SEER

    June 27, 2007

    What do you call those water filled backpacks that runners & bikers have?

    Camelbak! That’s the correct answer. Well, it’s the brand I was seeking, and at first I didn’t know the proper name. I knew there was a “camel” in it, so I tried “camel pack.” Here’s what came back:

    Read More »
    Share
    1 Comment
  • Wil Reynolds Wil Reynolds

    June 26, 2007

    Home Depot Grill Finder – A useful tool if you can find it

    Internet retailer recently profiled an amazing tool built by Home Depot to help even the most novice outdoor chef pick the right grill. While I hate the web 2.0 label, this tool is what the web should be about in web 1.0, 2.0, or 3.0…the development of tools that helps to make information retrieval …

    Read More »
    Share
    3 Comments
  • Wil Reynolds Wil Reynolds

    March 7, 2007

    What to do when there are no more searches?

    Have you ever thought of what you would do if your site was well positioned for all of your main keywords? Say you are DeWALT. What happens when you rank well for drills, miter saws, electric drills, cordless drills, power tools, reciprocating saw, etc, etc?
    Do you stop SEO altogether?
    Maybe you do. But what …

    Read More »
    Share
    Add Comment
  • Wil Reynolds Wil Reynolds

    November 14, 2006

    Eight ways Big Brands Screw up Search – A case study: Nike.com

    After posting a blog entry on our site titled, “How Big Brands Screw Up Search,” I got to thinking… let me pick out one such company and give a live example. Today, I am picking on Nike.
    I did a search on Nike as a keyword, and just that word alone came back with over 2.5 …

    Read More »
    Share
    6 Comments