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  • http://insocialwetrust.wordpress.com/ Gisele Navarro Mendez

    That’s exactly what I had in mind when I wrote that post about what’s going on with the industry. You’re a huge inspiration, Wil, I hope someday I’ll build a company with such a strong culture as SEER’s. And this book goes directly to my queue of books I need to read before the end of the year, thanks for the recommendation.

  • Dan Shure

    When you ask someone at like a Market Basket where the peanut butter is, they’ll tell you “aisle five on the left” – and this works, you eventually find it.

    But when you ask someone at Whole Foods, without fail, they WALK you over (even across the store, way out of their “department”) and show you and basically stay with you until they see you have found it.

    I’ve even had a WF employee track me down 20 minutes later because they found something they couldn’t find earlier. So who am I 100% dedicated to and will defend to the death as a brand?

  • http://www.scribewise.com/ John Miller

    Wil – great stuff. I’ll be sure to pick up this book. If you haven’t read it yet, pick up Tony Hsieh’s “Delivering Happiness.”

  • wilreynolds

    You got it, SEER’s culture is strong because we protect it like its all we got, that is the key.

  • wilreynolds

    @JohnMillerScribeWise:disqus Definitely read that one pal! Its a staple! I think you’ll really enjoy this one. Like I said the first 4 chapters are a bit boring, but after that it really picks up!