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  • dave rogers

    nice 1! i _do_ do web ana and they will never go head to head bc they are 80% similar, but the big secret is tat they collect data differently, so 1 company would report x and another would report y, and clients would be very confused and loose interest…

  • Noah Levin

    I don’t know Index tools but GA does not have a fraction of the segmentation functionality and extensibility of OMTR. Enterprise customers have very customized demands of their analytics tools. Your scenario above deals with out-of-the-box functionality. But have a bunch of CEOs present what they want to track and how they want to track it and THEN see if the vendors will stand toe-to-toe. They won’t. With all due respect, you mention you don’t “do” analytics. And that much is clear.