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  • http://jodyferry.com jody

    Good point, Wil, but if high rankings will lead to success measures like traffic & sales, it would only make sense to include rankings in your success metrics. i.e. if you hit a triple playing baseball, then your odds of scoring are greater than if you hit a single. Success isn’t always just about homeruns here.

  • wil

    Agreed Jody, 100%, people like you and I know that high rankings usually leads to traffic and sales, but that is predicated on the fact that you are targeting the RIGHT keywords that connect with users searches.

    Thanks for dropping by :)

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