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July 21, 2010
The 17 commandments of setting expectations in SEO (interview)
For all the difficulties SEO throws our way, one of the most difficult areas is in setting expectations. Whether you are in house or agency, consultant or team. Yet some people have figured out the right formula to attracting and retaining the right kind of projects by properly setting expectations. I figured I …
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May 24, 2010
How would you handle a 1.6 Million Dollar Mistake?
Today I had the fortune of reading this post over at Zappos. (found via techmeme.com)
I feel horrible for them, but loved how they handled it. And stayed true to their “customer first” ways.
I encourage EVERYONE to read this then put on your manager/CEO hat. And when you read it you, and only you will TRULY … -
April 7, 2010
How Universal Search threatens affiliates (and creates opportunity)
Thank you again goes to Missy Ward and Shawn Collins of the affiliate summit for letting me share bits and pieces of a few presentations at Affiliate Summit over the years…You better believe In this I’m bringing the fire for Affiliate Summit NYC (even though I am cutting down my # of speaking engagements, …
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March 2, 2010
3 Easy Steps to Analyze the Impact of Universal Search
Nothing (other than flying) scares me more than seeing a massive drop (whether immediate or over a 6 month period) in traffic and conversions for a client from unbranded natural search. Sometimes this can be explained by great PR / appearances on TV that caused a spike for a few days, but when that …
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February 18, 2010
Quality Link Building starts with questions
The lovely folks that run the software directory at Capterra asked me to come speak at their conference recently. They were kind enough to share the video with me, and here is a snippet. This is probably the most link building tips I’ve ever squeezed into such a short time. There are …
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February 15, 2010
Avoiding Client SEO Failures – our near huge mistake
In preparation for a panel presentation I was invited to at SXSW titled “we f*cked up. Now What? Exploring failure, together” – with our pals at Happycog and some new pals like Tracey Halvorsen of Fastspot.
As I set down over lunch with the guys and girl above, I started thinking about what I could share, … -
January 21, 2010
Hiring Fail – The hard lessons learned hiring & firing over 30 Search Professionals
My SEO career started in 99 at NetMarketing (love those guys) where I managed a team of about 5 interns. Then I went to Aon for 3 years where I had no team I was responsible for to now at SEER where we have a team of 17 search professionals and 2 admins. So …
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