• Wil Reynolds Wil Reynolds

    March 2, 2010

    3 Easy Steps to Analyze the Impact of Universal Search

    Nothing (other than flying) scares me more than seeing a massive drop (whether immediate or over a 6 month period) in traffic and conversions for a client from unbranded natural search. Sometimes this can be explained by great PR / appearances on TV that caused a spike for a few days, but when that …

    Read More »
    Share
    1 Comment
  • Wil Reynolds Wil Reynolds

    February 18, 2010

    Quality Link Building starts with questions

    The lovely folks that run the software directory at Capterra asked me to come speak at their conference recently. They were kind enough to share the video with me, and here is a snippet. This is probably the most link building tips I’ve ever squeezed into such a short time. There are …

    Read More »
    Share
    7 Comments
  • Wil Reynolds Wil Reynolds

    February 15, 2010

    Avoiding Client SEO Failures – our near huge mistake

    In preparation for a panel presentation I was invited to at SXSW titled “we f*cked up. Now What? Exploring failure, together” – with our pals at Happycog and some new pals like Tracey Halvorsen of Fastspot.
    As I set down over lunch with the guys and girl above, I started thinking about what I could share, …

    Read More »
    Share
    5 Comments
  • Wil Reynolds Wil Reynolds

    January 21, 2010

    Hiring Fail – The hard lessons learned hiring & firing over 30 Search Professionals

    My SEO career started in 99 at NetMarketing (love those guys) where I managed a team of about 5 interns. Then I went to Aon for 3 years where I had no team I was responsible for to now at SEER where we have a team of 17 search professionals and 2 admins. So …

    Read More »
    Share
    25 Comments
  • Wil Reynolds Wil Reynolds

    January 11, 2010

    Video: B2B SEO – Keyword Research

    Luckily the team at Capterra held a conference and invited me to speak at it a few months back. In this video, I am going through some keyword research strategies that apply primarily to doing keyword research for SEO for business to business (B2B) marketers. We discuss the following topics:

    Using iGoogle to alert you …

    Read More »
    Share
    4 Comments
  • Wil Reynolds Wil Reynolds

    January 4, 2010

    Thanks for the SEO innovations in 09

    So, in the spirit of the past holiday season, there are a couple of things happening in the SEO world that I am very thankful. Here they are:
    #1 Google Analytics API
    Google Analytics team & Avinash to you I say THANK YOU! A few things we’ve been able to do this year using …

    Read More »
    Share
    2 Comments
  • Wil Reynolds Wil Reynolds

    December 14, 2009

    Develop buying guides & glossaries – get SEO rewards

    Today SEO Blackhat actually showed yet another threat to the traffic you get from your top rankings – Google answering queries that are in the form of questions in Google suggest – meaning for those of us that get “what is XYZ” queries driving traffic might see less traffic coming from those terms.
    Being a good …

    Read More »
    Share
    2 Comments