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December 21, 2009
Tool Discrepancies? Google’s Keyword Tool vs Trends & Insights
I’m hoping one of our readers can clarify an issue for both myself and the rest of the SEER team. One of the tools that we often use for our keyword research is Google’s Keyword Tool. Recently, we noticed that this tool says the phrase “snowboarding equipment” has much higher search volume than …
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September 21, 2009
An Important Analytics Distinction: Bounce vs Exit
Bounce rate can be an incredibly helpful metric, particularly when trying to not only drive more traffic to your website but trying to get more of that traffic to convert. However, it’s vitally important to understand what bounce rate is, how it differs from percent exit, and where you can potentially misunderstand the data.
So … -
March 2, 2009
Five Tips for Managing Your Google Analytics Profiles & Data
In the past three years, I have become a convert to Google Analytics. It’s definitely not the be all, end all of analytics tools. But it’s free and more powerful than most people realize. However, Google Analytics, like any tool, is only as good as the data that is in the tool …
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October 28, 2008
Starbucks: Throwing Away 800 Links – Don’t Let It Happen to You
I had to do some quick research for my marketing class (hooray Drexel Online MBA) about Starbucks and its brand image. I wanted to write a message to my cohort about the interesting dynamic at Starbucks where people identify with the brand because of their individual creation of the brand; it can be a …
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October 24, 2008
How To Get (or Give) 30,000,000 Links
Let’s play a game. What do all these sites have in common:
Philly.com
Compact Appliance
MSNBC
Hewlett-Packard
Centers for Disease Control & Prevention
AARP
MLB.com
Cornell University
Pontiac
Sports Illustrated
Ok – how many people came up with this: they all use Omniture as an analytics tool? If you did, you get partial credit because that’s only half the story.
Let’s examine part of the … -
August 22, 2008
A Link Request Debate
One of the things that makes SEO so fun is that there is sometimes no definitively right or wrong way to do things. There are few things that I enjoy more than a good debate with the team about the pros and cons of different strategies. Coming up with strategies to drive high-quality, …
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November 2, 2007
Getting More Out of the Content Network?
At SEER, we believe in giving back to the community, in whatever way you can. Earlier in the year, I knew I might be a little busy with work and business school so I started on an endeavor to grow out my hair to donate it to charity (e.g., Locks of Love). I’m …
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