• JoAnne Hart JoAnne Hart

    March 1, 2010

    Ten Wishes for the Yahoo & Microsoft Search Alliance

    The recent press release of the US DOJ and European Commission clearing the Yahoo/MSN Search Alliance has left a twinkle in my eye as a PPC Account Manager. In case you missed it, here are the highlights of the deal:

    Yahoo SERPS will be powered by Microsoft’s search algorithm.
    Rather than managing Yahoo and MSN paid search …

    Read More »
    Share
    Add Comment
  • JoAnne Hart JoAnne Hart

    January 7, 2010

    Google’s Tobacco Advertising Policy: Smoke and Mirrors?

    In the world of SEM, it seems inevitable that at one point or another, you’ll find yourself up against one of Google’s countless AdWords advertising policies. Some policies are easy to work around. For example, one of our clients sells a product called WTF. Yes, that’s right: WTF. This acronym just happens to be flagged …

    Read More »
    Share
    2 Comments
  • JoAnne Hart JoAnne Hart

    December 11, 2009

    How to Say No to Clients…and Keep Them!

    We’ve all been in situations where a client asks us to implement a strategy that, in our opinion, is not in their best interest when it comes down to their bottom line. This is a precarious position to be in because we want our clients to be happy with our work but even more importantly, …

    Read More »
    Share
    Add Comment
  • JoAnne Hart JoAnne Hart

    November 19, 2009

    The Growing Importance of Site Speed

    Site speed is becoming increasingly important in Google ranking with respect to both SEO and PPC so we wanted to share some of the tools & articles we’ve found recently that examine the impact of site speed from a few different angles.
    Check out this video from Google called Let’s Make the Web Faster, featuring interviews …

    Read More »
    Share
    2 Comments
  • JoAnne Hart JoAnne Hart

    November 10, 2009

    Track Paypal Purchases with Google AdWords in 5 Easy Steps

    If you are running a Google AdWords account for your ecommerce store and you offer Paypal, you may be optimizing around incomplete data. Why? Because orders placed with Paypal are not automatically tracked in the AdWords interface.
    When a customer completes a transaction using Paypal, their payment information is collected in Paypal’s domain, which means that …

    Read More »
    Share
    1 Comment
  • JoAnne Hart JoAnne Hart

    October 26, 2009

    5 Must Read Articles on Landing Page Best Practices

    Running a successful PPC account requires more than just having a well organized, thoroughly researched paid search account. When SEER signs on with a new client, we learn about the company’s history, mission, business model, products & services (including inventories & margins) and main competitors as well as goals and expectations. But even with the …

    Read More »
    Share
    4 Comments
  • JoAnne Hart JoAnne Hart

    October 5, 2009

    Everything You Need to Know About Google’s Local Business Center

    In July, Google introduced Local Extensions, which allow your business address to be dynamically attached to your AdWords ads. This benefits the business owner because it allows the ad to take up more real estate on the page (which should result in a CTR boost) and benefits the user because the extension will be triggered …

    Read More »
    Share
    3 Comments