• Davina Miranda Davina Miranda

    December 18, 2009

    YouTube Insight

    YouTube Insight
    A few months ago, we tested YouTube promote videos for one of our clients through their Google Adwords campaign. Promoted video is a good medium to test for them because they have published video content and maintain a branded YouTube channel.
    To evaluate the impact of promoted videos,  there is  some  information we can pull …

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  • Davina Miranda Davina Miranda

    September 5, 2009

    A Glimpse of PPC Strategies in The Non-Profit World

    Last week, I was helping my colleague align our PPC strategy with the client’s big PR event on a national TV show. The experience was intense yet exciting at the same time.  While preparing for the PR event, our objective was to ensure that we captured anyone searching for the brand or the brand’s industry …

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  • Davina Miranda Davina Miranda

    July 14, 2009

    The 1K Impression Rule -Taking the Guess Work Out of Creating PPC Ad Groups

    There are many articles talking about how to structure your PPC accounts.  Here are some good ones: Is Your Paid Search Account Structure Optimal? and Back to PPC Classroom Building Effective Campaign Structure.  I think it is crucial to have a good account structure because it is one of the most important elements in PPC.  …

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  • Davina Miranda Davina Miranda

    June 9, 2009

    The Analysis of The Max CPC Calculator

    Recently, I came across this calculator Passive Income Machine’s Max CPC.  The max CPC can be obtained by using 3 variables: ROI, Revenue/conversion and Landing page Conversion %. Visitors/conversion on the other hand is automatically adjusted based on the three variables. Below is a screen cap of the calculator:

    I think that this calculator may be …

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  • Davina Miranda Davina Miranda

    February 16, 2009

    Seven Wonders of the PPC B2B World

    As I have been researching ways to optimize my B2B clients’ performance, I have found many helpful articles. Below is a summary of the articles that I have bookmarked over time. For those of you who are doing some B2B soul searching, hopefully this list will help you achieve successful PPC campaigns with many more …

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  • Davina Miranda Davina Miranda

    October 25, 2008

    Making a Comeback

    It’s amazing how Search Engine Marketing (SEM) field has changed in the past 2 years.  I was an in-house SEM associate in Washington DC about 2 years ago and due to personal reason, I had to leave the position.  Now, I’m back in the game, things have changed….for the better of course.

    I summarized the changes …

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