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February 24, 2010
How to Use PPC to Help Build a Confident SEO Campaign
Being a company that focuses solely on SEO and PPC (along with Google Analytics to measure and analyze performance), we are often faced early on in potential client conversations with the million-dollar question: Should I focus my online efforts on SEO or PPC? Depending on the potential client’s goals, business model, etc., the conversation may …
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September 22, 2009
5 Simple Steps for PPC Ad Testing Strategy
Ad Copy testing can seem like a daunting task, especially when your account has multiple campaigns/ad groups and runs across multiple platforms. However, when you take a step back and really think about the goal behind Ad Copy testing, you start to see the light at the end of the tunnel.
Let’s start at Step … -
May 18, 2009
Yahoo Makes My Blood Boil, What About You?
There’s often mumbles heard around PPC offices that “Yahoo !@#$%” (fill in the blank with whatever terms of endearment you’d like), followed by a “I wish it was like Google.” These are not harsh, unearned accusations toward Yahoo; They are simply the words of frustrations from kick !*@ PPC Managers who truly want to kill …
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January 16, 2009
Keyword insertion Gone Bad!
I literally just finished checking ad positioning for a PPC client of mine, on a new campaign we are testing around the topic of “scams.” No, we are not soliciting scams! Instead we realized that in our industry, as unfortunate as it is, there are a ton of scammers out there and therefore a ton …
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April 21, 2008
10 Reasons Why EVERYONE Should Love PPC
Being a PPC marketer, I guess you could say I am a bit biased when it comes to thinking of reasons why everyone else should love PPC. It’s hard to imagine when you are entrenched in the industry, but those same simple reasons why we PPC marketers love the industry are not always so apparent …
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March 21, 2008
Advertisers beware – Big changes are coming in the PPC world…
In the online advertising world, updates, small tweaks, etc. are made to the search engines on a pretty regular basis without tremendous controversy. However, the past few weeks have tested advertisers’ patience, as both Google and Yahoo! have announced some hefty upcoming changes that have caused a bit of a stir in the PPC world, …
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July 3, 2007
Another new feature for Google Adwords advertisers…
After the rollout of the Placement Platform, Google Adwords is again proving that they are extremely focused on being innovative in the ever-changing online advertising space. The latest addition to Adwords advertising is the IP Exclusion Feature. Adwords has taken things a step further with allowing advertisers to have control over their advertisements, …
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